All posts by Goldman Au

iEarning Tips, Tips of Writing Blog Post

Tips of Using Web Master Tools for Promoting Blog Posts

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Introduction

writing-blog-post3When creating new blog post content, the goal should be to make it popular, and let most people engagement and to start dialogue within your content. I summarize four tips in the following article for promoting blog post online, that blog post is starting to naturally put more emphasis on because it shows they are gravitating towards content that is valuable, helpful, and offers a quality experience to PEOPLE.

4 Tips of Creating Quality Content

1) The content itself

the quality of the content you have created. Search engines are no longer focused on keywords themselves. They have a much better sense of what constitutes as quality content versus low quality content.

2) The social value

If people are sharing your content it tells Google that it is “share worthy”. People don’t share content that it is not worthwhile and through mechanisms like Google+, Facebook, Twitter, Pinterest, etc they are able to determine the social value of content.

3) Inline activity (thorough comment dialogue)

If your content is engaging and interesting, people will leave you comments at a higher rate

4) To a certain degree of course keywords

Each and every page or post on your website should be targeting a specific keyword theme. Keywords are what lead to ranking in search engines and what lead to traffic.

How to Maximum Success Blog Post Through Google Web Master Tools

google-web-master-toolsGoogle Web Master Tools is Google’s platform that allows you to check indexing status and optimize the overall visibility of your websites to Google. This includes tools that let you see “indexing errors” and to submit sitemaps of all your content to Google, thus leading to quicker indexing. Submitting an XML Sitemap to google will help them crawl and index your site effectively and faster

Task 1: Create an XML Sitemap

Task 2: Submitting Your SiteMap URL to Google Web Master Tools

It has one thing to get ranked under keywords within search, it is another thing to get people to actually read your content. People don’t like to read content that presents itself as “inundating” or confusing to the eyes. your goal is to get people to read your content not just because of the quality of the content itself, but it has to be laid out in a way and formatted in a way so they will actually read it.

How to Maximum Success Blog Post Through Yahoo & Bing Web Master Tools

bing-web-master-toolsLike Google, Bing has a Webmaster Tools platform that allows you to set-up your website for quicker indexing and for website analysis as well as submit sitemaps to improve the thoroughness of the pages that you get indexed (and speeds at which you get ranked). So, the important step is to submit your SiteMap to Bing. This is essentially handing over the directory of your website pages/posts and allowing them to instantly find it and rank it appropriately within their search.

From experience, a new website will get indexed initially within the first 2 weeks of developing it, following by trickle rankings in the weeks following that, and with some consistency a break-through into the search engines around the 3 month mark.

Conclusion

yahoo-bingSometimes it is easy to forget that there are other search engines out there besides just Google. What most people don’t realize is that Yahoo and Bing still get around 33% of search traffic online and at that, it is very high quality traffic. Bing and Yahoo share a centralized algorithm for their search, which in laymans terms means their search results are exactly the same. They are both managed by Bing and if you get ranked in one, you get ranked in both. In conclusion, to maximum your success blog post for online marketing, you should take advantage of the web master tools for Google, Yahoo & Bing.

iEarning Tips, Tips of Writing Blog Post

Tips to Write Quality Blog Post Content for Online Marketing

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Introduction

writing-blog-post1In this blog post, I am going to discuss how to write a quality article for online marketing. First of all, I will list out 10 tips for writing blog post, and then, tell you what you should avoid. I hope I can help you to create an article with more earning power. Before creating blog post, the first step is to decide on which keyword you are going to target within your article. From that keyword, you will be creating a captivating headline. As a Second step, you will want to outline or “spec” out your content. This includes a breakdown of your ideas in point form.

Remember it should be in the following format:

  • Introduction
  • Idea 1
  • Idea 2
  • Idea 3
  • Idea ….
  • Conclusion

If you want to write out a quality content, remember, don’t be over critical of your content as you are writing it. Write it out and then go back and make your edits afterwards. You will be more efficient this way.

10 Tips of writing Quality Blog Posts

writing-blog-post

1) Use smaller paragraphs

It can be very difficult to read large blocks of content, in particular with the fact that we are living in a 140 character world and socially, we typically use very short paragraphs when we are communicating. White space within your content (smaller paragraphs) will lead to much better readability and more people will read your content as a result.

2) Use appropriate font sizes and colors

You ideally want to keep your normal font sizes on your website that are by default, don’t get into a habit of using random font sizes and colors everywhere. It will take away from your readability and your content will end up looking more like a circus than anything. White background with black text has over and over again proven to convert the best and lead to the highest readership rates. I highly recommend that you consider using a theme with a white background and either a really dark grey text or black. You will notice a difference.

3) Using visuals within your content

We are visual creatures by nature…really, we grew up reading picture books from an early age. That doesn’t leave us as we get older as we find it much easier to relate to content if there is associated imagery. You should have associated images that reflect what you are talking about, or in other words, SHOW don’t just tell. This will lead to more engagement, a higher reader rate, and as a result, more conversions.

4) Using headlines to prelude content

It is important that you break up your content and foreshadow what is coming up through the use of headlines. You can do this by using H3 (Heading 3) tags within your content. It will make your content much more readable.

5) Writing in an easy to understand way

One of the biggest mistakes people make when building out their content is trying to make it sound like an English essay. As a result (and very appropriately), it will lead to your audiences eyes glossing over and a very lower readership rate.

6) The Headline – Captivating an Interesting

Something you need to consider is that your headline is your initial “make or break” of your content. It is your first impression with the outside world and it is the first thing people are going to see when your content gets indexed. What we need to remember is that our audience are the ones in control of what they do, but we are control of the content we create. Headlines (which are your page/post titles) are the first impression and can make all the difference in the world. The more click-throughs you get, the more traffic you get so invest some energy into writing some captivating headlines.

7) The Opening Paragraph – Tell People What You Are Going to Talk About

The first paragraph of content is where you should be showcasing relevant and preluding what your content is going to accomplish. Speak to them, speak to your keyword theme, and tell them what you are going to be walking you through in the upcoming content. If you can forecast what you are going to talk about while leaving a little bit of mystery (leaving a feeling of “I need to read this”), your readership levels are going to go up.

More readers = More Opportunity!

8) The Meat of the Ideas (Sub Headlines)

This is the main course of your content. People are coming to your page for a reason and this is where you need to fulfil the promises from your headline as well as your opening paragraph. If people came looking for a product review, you need to deliver it to them within the “meat” but do so in a way that is informative, helpful and leaves no questions unanswered. In other words, be “thorough” with your content. This is where your research and your communication skills are going to show. Ideally you want to your page/post theme into much smaller ideas.

9) The Conclusion – Tell Them What You Just Talked About

And let them know what you want to happen. This is where the intent could come in through a call to action, getting them over to read a product review or visit a merchant page and of course, you can encourage engagement within your content as well. This is the perfect opportunity to recommend a product/ service to them, get them to sign-up to something, leave a comment…basically any action that you need them to take.

10) Keyword Usage in Blog Post

Here is how a “hyper targeted Keyword” helping for online marketing:

Relevant keyword => Relevant Description => Relevant landing page => Relevant offer

It is not any more complex than this. As you can see, there is a common term shared between all of these items within the buying process. RELEVANT. Relevance converts and relevant intent is going to lead you to a good deal of success, irrespective of the niche you are involved in. These are called “call to action” links. If this were a movie, you would be the director. You will want to direct people in the direction that you need them to go, and not to de-humanize the process, to do so in a very helpful way.

  • Click Here…
  • Get PRODUCT at the Lowest Price Here…
  • Join Today and Get BONUS XYZ…
  • Learn More…
  • Buy Here…
  • Sign-up to my list here…

People came to a website looking for information that could help them out and they got exactly that. You should not only gave them insight into how I used it, but allowed them to picture how they would use the blender, how they could save money on it, and how they could ultimately save money.

Tips of Bad Writing which you should AVOID

1) Duplicate Content

Your content needs to be 100% unique. Plagiarizing content is really bad for business, in particular when it comes to SEO. Spun content is bad. Curated content is bad. Taking content and trying to rewrite it is bad. All content on your website should be unique and should be yours. That is how you get rewarded with rankings.

2) Keyword Stuffing

Exactly how it sounds, stuffing keywords throughout your content. A few years back this would have worked, but search engines started to gain a much better understanding of human language and realized that people that were putting the target keyword everywhere within their content were actually trying to game the rankings system.

3) Link Schemes

Also known as “backlinking”, this is not good for business and this is not only going to be re-iterated here at WA, it is clearly defined within the Bing guidelines. If you are manufacturing links (spending time getting backlinks), you are going to eventually be punished for these or they will end up having null value.

4) Meta Refresh Redirects

This is a bait and switch technique that black-hat (sneaky) marketers use. They create content for the intent of ranking and then after a set period of time, they redirect people to an offer. These are very easy to capture and won’t work within any search engines.

5) Social Media Schemes

Unnatural follower totals and sharing is obvious within social networks to search engines. Social can absolutely help improve rankings, reach, engagement and index times but if you are paying for followers and activity or are building out your social profiles in an obvious “schemey” way, you are going to deprecate your ranking value in Bing/Yahoo/Google.

6) Cloaking

Most of you probably are not doing this or even are aware of this, but basically cloaking is showing two different versions of your website. One to the search bots (like Bingbot, Googlebot) and another one to your actual visitors. Sneaky, but Bing will punish by delisting you for this if they find you doing this.

How to Maximum Success Through Blog Post Content

One that most people normally forget about within their actual comments is to add LINK within comment. When people offer comments and questions within your pages/posts on your website, they are offering new opportunities for you to respond with intent but also opportunity for you to generate revenue and “action” right within the comment itself.

This could be in the form of:

(1) Adding links to your comments (affiliate/review pages)

(2) Explicitly keep the conversation going

(3) Send people to a page that helps them out

(4) Promote a product/service that will solve their problem

Be careful about spamming your comments with links and unnatural answers (that feel as though they are motive driven). Always remember your goal is to help people first, sell second. Be subtle with your links and be helpful with all of your responses and you will maximize conversions. Remember, people are not going to click any link or trust you if you haven’t built up this trust in the content leading up to your call to action link, so that building social networking with trust is important. I have built trust, and ultimately I have converted folks into buyer as a result.

Conclusion

writing-blog-post2From this article, you have learned how to efficiently and effectively create quality content yourself (and content that ranks), content is KING. If you don’t know how to create quality content, it is going to be very difficult to tell others what you are looking for and what sort of writing style you are after.

At this point some of you may be considering outsourcing. If you are, here are a few resources that I recommend you check out to find a quality writer.

  1. fiverr.com
  2. freelancer.com
  3. guru.com
  4. elance.com
  5. iWriter.com

Keep your focus on your content and retaining the highest quality, most engaging, and helpful content out there. Your business will thrive as a result and you will have a very successful journey ahead within the online business world.

Editor Tools, Tools Set

How to Create Text Based Graphics & Logos for Free

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Introduction

free-logo-creationI would like to introduce you two FREE web tools for creating Text Based Graphics and Logos. They can serve as a quality and quick starting logos. These two tools are easy to use; browse their web sites and it will guide you to create graphics and logos. However, if you are looking for professional logo, then, you should look for designer to do for you.

1. CoolText.com

Cool Text is a FREE graphics generator for web pages and anywhere else you need an impressive logo without a lot of design work.  Simply choose what kind of image you would like. Then fill out a form and you’ll have your own custom image created on the fly.

2. FlamingText.com

It can be used to create awesome logos and graphics for free and easy.

Follow-Up

If you have any questions about the usage of these two free tools, you are welcome to leave me message and I will be more than happy to help you out.

Facebook, Get Traffic, Social Media, Tools Set

Driving Traffic with Social Networking

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Introduction of Social Media

WA4-image1Social media, such as Facebook, Twitter, Google +, Pinterest, etc, is a space where people hang out, discuss topics with friends, share news, get suggestions and advice, and share images and videos. It can also be a place where people socialize about every topic imaginable, and then it also becomes a good place for businesses and advertising. Social Media become an important space or powerful tools for online marketer to drive traffic.

How to Perform Social Networking via Social Media

WA4-image2In order to get traffic by means of social networking or social media, once published a post, the next task is to share the post through social media. You can either use the social buttons (the Tweet, Like, Google Plus plugin), or you can manually copy and post the post URL into the social media and post it with some supporting dialogue. However, the average status update/post that you create will only reach 10-12% if you do not engage. This means that 90% of your friends or fans don’t see your posts. It can be a little higher than this if you are engaging your audience. That is why it is important to use social media to directly and activity perform social networking for social engagement.

How Important is Social Networking on Internet Marketing

As social networks grew in popularity and costs associated with running the businesses increased, Here are a few major benefits to improve social network via social media.

  • Build a powerful brand and reputation
  • Create reach that is independent of search engines (diversify)
  • Take advantage of the viral nature of social for extensive reach
  • Offer your customers an INSTANT medium to get help
  • Allow people to share your content (more reach)
  • Generate new business, new customers, and more traffic
  • Getting better rankings and build social authority with your pages and posts

Driving traffic through social media is the most common and effective strategy for online marketer. The following diagram shows the traffic comparison of using varies kind of social media for your reference.

WA4-image0

Social engagement is the key to social marketing. If you are not creating conversations and engaging people through the various social mediums, chances are very good you are wasting your time and energy (that could be better used to drive other aspects of your marketing agenda).

How to Start to Get Traffic from Facebook

WA4-image3Your first step is going to be to create a Facebook account. Here is the sign-up page to register for Facebook –> Facebook Sign-up . If you do not already have an account, I suggest you spend a few minutes setting up your profile, adding a profile image and adding a few friends that you may know.

There is a strategy of using social media. If you engage all your time on facebook, you may be disappointed. Normally and actually, only a few of facebook friends really capture your interest and they are likely the active and controversial ones. You should treat them as a fire starter. Beginning with a fire starter, you will have people anticipating what you have to say and you will actually benefit from your Facebook activities. Your task here is to create a Facebook status that meets the criteria of ONE of the Six Engagement activity aspects as below:

  • Images (your own ideally)
  • Videos (w/ supporting discussion)
  • Controversy
  • Topical Status Updates
  • Negative Posts
  • Positive Posts / Being Nice

if you post “images” regularly and actively engage people with discussions. Facebook will reward you for social engagement! Gradually, you can build up your networking and become more and more popular. It is the way to start with any kind of social media.

How to Start to Get Traffic from Google Plus

WA3.1-image4You should set-up a Google Plus account via link –> Google Plus Sign-Up . I also suggest you spend a few minutes setting up your profile, adding a profile image/description and add a few friends that you may or may not know to your circles (you can add anyone to your circles).

Google owns 65% of all searches done through the Internet and 98% of searches done through mobile. Having a Google plus account allows you to further enhance your search marketing presence and further enhance your reputation in the eyes of Google. it absolutely can have a positive impact on social engagement as well as search rankings. Like the old saying goes, “you are killing two birds with one stone”.

How to Start to Get Traffic from Twitter Account

WA4-image4You should set-up a Twitter account via link –> Twitter Sign-up . If you don’t already have a Twitter account, I suggest you spend a few minutes setting up your profile, adding a profile image/description and following a few people.

As with any social platform, if you aren’t going to engage people on Twitter with your tweets, your tweeting will be unheard.

So let’s start things off with some important Twitter tips that will lead you to the ultimate engagement. These are the SEVEN main things you need to know to be successful within Twitter.

  • Tweet each and every post or article
  • Use #tags within your tweets.
  • Use keywords that get searched often and it can lead to more exposure.
  • Target relevant, trending topics.
  • Join in on conversations regularly
  • Be nice, positive and upbeat
  • Be ACTIVE!

Notice the very last point. This is definitely very critical. As you are starting to realize by now, if you are not active within any given social network, it is not going to pay off. If you implement the SEVEN main points from above, then you are going to see more success within Twitter.

How to Start to Get Traffic from Pinterest Account

WA4-image5You should set-up a Pinterest account via link –> Pinterest Sign-up . I suggest you spend a few minutes setting up your profile, adding a profile image and invite a few friends that you may know. You should also follow a few fellow members.

Pinterest continues to be one of the most popular social networks out there, focusing on the social element of images. The “pin board” style site has become a visual masterpiece and one in which millions of people are using to “pin” images of their favourite stuff online and organize them into pin “boards”.

As a marketer, you can leverage Pinterest to attract traffic and a following. Your “pins” and “boards” will also have the capabilities to get rankings in the search engines which in another plus. People will also share your pins (called repinning) which can lead to additional and sizeable reach.

If you are not leveraging Pinterest as a source of traffic for your website and not working to build a following, I do believe you are going to be missing out on a good deal of opportunity. It is easy to build into your daily marketing activities.

Time Management on Social Networking

If you find that you are on any particular social network throughout the entirety of your day (in and out), then it is not a part of your business. it has become a BAD HABIT. Social engagement can be good for your business if you are “engaging” for the purpose of business.

  • Question: When I am Using it? (What time of the day are you using it and for how long)
  • Answer: No more than 15 minutes three times per day

Don’t waste a ton of time on there, but a tweet or two per day at different times during the day can really help. This leads to more reach as different people use Twitter at different times of the day. Alternatively, in the morning, lunch time (if possible) and before you go to bed tend to work best for most, but do what works best for you. Try to spread your activities out throughout the day so that it shows your following and your audience that you are a more active user.

Creating Brand Effect via Social Networking

WA4-image6One thing many people forget to understand is that the same goes with any website that you create. A website with content can become a brand. You can create a website in absolutely any niche and become a reputable source of industry news, information, recommendation, discussions and ultimately have a brand. People follow brands. People trust brands. People buy from brands. Your goal with your content of post is to attract people to read it, ultimately, become a brand with people know, people trust, people follow, and people buy from as a result, even become a brand that people socialize about. We are in the age where brand is everything. If you can create and grow a brand, you are positioning yourself for a long term business growth.

Conclusion

Although driving traffic by social networking and social media is important, don’t let socializing supersede your “creation” tasks. Valuable content leads to business growth. If you are not building quality content and you are only socializing, your business is going to suffer as a result. Bare minimum activity is sharing something on a social network but always make sure your priority remains building quality content. Do not let anything interfere with this, not even social. It will lead to much more short term and long term success and yes, more social engagement. Socially engage and get rewarded with more traffic, a better brand, and a long term business success !

I hope you enjoyed this post. If you have any question about it, you are welcome to leave me comment.

iEarning Tips, Tips of Make Money Online

Tips to Make Money Online with Internet Marketing

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Introduction – Generic ways of online marketing business to earn money

WA3.1-image1The first steps is to choose your interesting product and then build a web site to promote the product. Next step is to get ranking in internet searching engines including google, bing, yahoo, facebook, baidu, etc. If visitors browse your web site and buy product via your affiliate link, then, you can make money. Does it sound simple and easy to earn online ? In actual case, many people fail to make money after work hard for creating many pages or posts in web sites. Even someone lost a lot of money because of internet scammer. In this article, I want to give you some tips to make money online with internet marketing via affiliate program, and hope it benefit you.

What is Affiliate Marketing

WA3.1-image3Affiliate marketing allows affiliate (like you) to promote products or services online for merchants. Creating web site is a starting point for affiliate promotion. As someone is on the web site and they click the “affiliate link”, then, affiliate will get full credit for the sale if this person goes on to buy something.

Some of the most common affiliate programs are as below:

  1. Amazon
  2. Commission Junction
  3. Clickbank
  4. ShareASale
  5. LinkShare
  6. Clicksure
  7. Walmart.com (Offered affiliate through LinkShare.com)
  8. Shopping.com

In addition, you can search more affiliate programs from google search engine by inputting the “niche + affiliate program”.

How Affiliate Program Work via Product Review Page

The common way is to create a page or post with an affiliate link, and then publish to your web site. For example, you can highlight the text while editing a blog post, and then add the link via the link button as below diagram:

WA3.1-image2

A product review page has much better promotion and selling power than other title of topic. As people find your product review useful, they may decide to buy. If people purchase through your affiliate link, you can earn money. The most important is to create attractive page and providing useful information to your reader. There are two types of reviews that you can commonly create.

  1. Singular Product Review – you can write a post or page to introduce a product, describe its features and function.
  2. Type of Product Review – There are review pages dedicated to a type of product or several “like” products.

Here are some “ranking attributes” you can focus on within your reviews:

  • Overall Rank (rank each product against one another)
  • Product Description
  • Pros & Cons
  • Price
  • Guarantee (YES, NO)
  • Product Specifications

Just remember that when creating any product review or tying in any affiliate program (affiliate links, banners etc) to your website. The better you can educate people about a product or a series of products, the more comfortable they will be with your advice and the more likely they are to make a purchase and earn you money. Otherwise, the “click away” happens more often than not.

The Success Factor of Affiliate Marketing is Traffic. After creating a web site and product review page, you need to have relevant traffic which you will have all the potential in the world to earn revenue online.

Two Useful Google Tools

  • To start tracking our traffic and getting insight into our visitors, we are going to use the best program for getting traffic and visitor data, Google Analytics (and it is free).  https://www.google.com/analytics/
  • You need to have your “pulse” on the industry and be the source for information. The best way to stay informed is to set up a Google Alert. http://www.google.com/alerts, e.g new + your niche

Conclusion

Some comes to your website =>
       => They click your affiliate link =>
              => They buy something from the merchant =>
                       => You get the affiliate commission ($$$)

It really is that simple, so don’t over-think this process. And don’t worry about people stealing “affiliate links” this cannot happen. If your affiliate link is the last one that someone clicks before buying a product from the merchant, you will get credit for the sale.

The most important factor is that your web site is helping “potential” customers to make purchasing decision. The more you can educate customers on a product and providing a valuable of product review information, the better earning results you will have. If you can turn your mind set to provide helping to customers rather than selling to them, it is not surprise that you will make money online from affiliate marketing easier.

I hope you enjoyed this review. If you have any question about this review, you are welcome to leave a comment.

iEarning Tips, Tips of Consumer Behavior

Tips of Online Consumer Buying Behavior Analysis

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Introduction

WA2.2-consumerbehavior1There are four important stages for consumer buying behavior that every online marketer needs to be aware of, including: 1) Research Stage, 2) Decision Stage, 3) Buying Action Stage, 4) Post-Sales Follow-Up Stage. If you investigate these four stages and understand more about your customer buying behavior, your marketing strategic will be more effectivity and you are easier to earn their money. Hence, I am going to detail analyze those stages in the following in order to help you plan your online business and hope you enjoy the following tips on online consumer buying behavior analysis.

1st stage) Research Stage

WA2.2-consumerbehavior3In this stage, consumers start to do research and think about what they need to buy. Consumers usually find from advertisement in the newspaper, on the radio, on TV, or in a magazine for searching products to buy. Online marketer should see this as an opportunity to take full advantage of customer online.

Before marketers select a product to sell or promote online, they should ask themselves how well they know the product and whether it is a right niche market for them. Here is some tips to find a correct niche market that marketers can easily realize themselves whether or not the product or the niche is their interest or passion by examination themselves with the following questions:

  • Do they read regularly about the product or the niche?
  • Can they effectively communicate with others in the niche?
  • Do they comprehend customers issues?
  • Can they come up with their own “pros and cons” for each customer situation (product, service, etc)?
  • Do they understand the core problems within the niche?

If they answer all the above questions in “yes”, they should know the way to attract their target customers. Then, they are easier to succeed and earn money.

Remember as writing blog post to promote product in the niche. Using target keyword is very important. An example of a keyword that would target people within this phase would be “product_name”, “order product_name”, “buy product_name”, “best price on product_name”, etc. As promoting product online, try to include those keyword in the blog posts which will benefit to SEO search engine.

2nd stage) Decision Stage

In this stage, consumers have already made up their mind of what they are going to buy. We call this stage as consumer buying decision stage, and this is a very good status to pick up potential customers. Customers are very likely to buy if they feel comfortable with product review during research stage, and is building trust to a web site promotion.

Customers who search product-related keywords are typically very far along in the purchasing lifecycle because they are already knowledgeable in the subject area and they have already been exposed to some form of branding or advertisement. Someone who is searching the term “(niche product) + review” has probably already done a significant amount of research and are into the Decision phase. These keywords have very little competition and can be leveraged to attain targeted traffic that is far along in the customer purchasing lifecycle. If you can deliver the product information they are looking for (the program is excellent; the program is good, however check out this better alternative), then the marketer will likely be able to convert the product centric audience at a very high rate and earn money.

3rd stage) Buying Action Stage

WA2.2-consumerbehavior4In this stage, customer takes action to pay money to buy your product or service. It is the target of any online marketer business, and they can make profit and earn money in this stage.

If you want to find an actual example on the customer buying behavior, here is tips that you can take reference with your own experience and ask yourself the following questions:

  • Where did you start and where did you end up of buying stuff ?
  • Did you purchase the same day that you started looking, and why or why not?
  • Were you exposed to positive or negative advertising about a product?
  • Did you see the product/service in a magazine or on TV before you saw it online?
  • Was the price an issue for you, why or why not?
  • What was the last phase in the analysis process before you actually purchased the product?
  • Did you go on Facebook or Twitter for some purchasing guidance?

Although closing a deal is important, you should not over-promise or over-sale your product during product promotion. Creating trust and keeping a long term business relationship which is better than just earning one sort of money. If your fish have already been on your hog, do your best to hold and catch it, and you have better try your best to serve your customer and provide all necessary support in order to close the deal by your whole heart, however, do not push too hard on your customer to close the deal and give the customer a negative and hard feeling.

4th stage) Post-Sales Follow-Up Stage

WA2.2-consumerbehavior5Once you have been able to walk your customer to the action phase of buying, your relationship should not end-up there. It is at least 4 times harder to sell to a prospective new customer than an existing customer. You could do follow-up at the point of the initial customer action by getting them to email you for any support. You could also create a relationship with them through your follow-up email and social networks. You will need contact details to maintain and organize these customer relationships.

Conclusion

WA2.2-consumerbehavior2Consumer buying behavior analysis is very critical for online marketer to prepare and plan their online business, as well as to help to work out their marketing promotion plan. If marketers can fully understand their customer buying behavior, they are easier to succeed and earn money. I hope the above tips of online consumer buying behavior analysis is useful. Good Luck.

If you want to share with me your thought, you are welcome to leave comment to me. Thanks.

iEarning Tips, Tips of Writing Blog Post

7 Tips to Write Awesome Blog Post For Online Marketing

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Introduction – How Important to Write Attractive Blog Post For Online Marketing

WA Level 2.1a - tips on blog postMost online marketers would create their own web sites to promote products via blog post. If their web sites have good Google Rank to attract High Traffic, their web sites would worth a good deal of money. The most cost effective and efficient way to generate traffic is through blog post. Through high web site traffic, you are going to generate a lot of revenue. Then, why people browse your web sites and read your posts ? The critical factor is on the content of web sites, for example, valuable content and good looking. There are several useful tips to write awesome blog post for online marketing promotion, and I would like to share some with you in the following.

Tips 1 – Original Content

WA Level 2.1 - contentOriginal content is the most important for driving a high SEO ranking so that I treat it as the most important tips. You have to make sure your web sites is not viewed as duplicate content. If SEO treats a post as a copy version, SEO will not rank that post, maybe sometime even degrade that web site ranking. If you want to post some attractive third party information to your web site, you can directly share the third party link and write some description about it (but not copy). I also advise you to use rephrase technique to rewrite others information to your web sites which is better than copying content.

Tips 2 – Take Advantage of Using Keyword to Generate Traffic

If you can create blog post that can rank under proper keyword, you are going to obtain the success criteria of online marketing. Google should be the first focus of SEO because it covers 65% of all search traffic and some statics suggest 95% of search on mobile devices. Traffic come from Keyword, from Keyword to create content, to get rank lastly to get traffic. Once you have traffic, you have the opportunity to earn revenue so traffic should be your initial goal on building web sites. Each blog post on your web sites should contain the followings:

(1) Keyword somewhere in your page/post title
(2) Keyword somewhere in the first couple of paragraphs
(3) Then write your content naturally (don’t focus on the keyword)

WA Level 2.1a - blogcontent

Each page or post that you create on your website should be focused on a particular keyword theme going forward. The keyword related content is the root of the traffic on your web sites.

Low competition keyword means less people search that keyword but it is easy to get in higher ranking for searching. High competition keyword means many people search that keyword, then, a lot of online marketers will target to get a higher ranking for that keyword search. For those new web sites, it is very difficult to get ranked using high competitive keyword, so that it is better to use low competition keywords in the beginning stages. Although less people will reach your web site through low competition keyword, it can put in higher rank in searching, as a result, the conversion rate still exists and its result should be better than using high competition keyword. As your web sites get popular and obtain a higher rank in SEO searching engine, you can then start to select to use high competition keyword in order to get full advantage of searching to position your web site in high rank. Remember, keyword is your path to rankings in SEO search, such as Google, Bing, Yahoo, Baidu. It is worth to put effort on Keywords during writing blog posts.

Tips 3 – Well Organize Web Site Via Menu Bar

Most people would browse menu items starting from left hand side, and that’s how people will interpret the navigation in your web sites menu, too. So, you should organize the introductory menu item in the left hand side, e.g. “HOME” page in the left, the most important and popular menu items can be put in the middle, and the least important menu item in the right hand side, for example, “about us” page or “privacy” page in the right hand side. In WordPress web site, you can go to the “Manage Location” tabs to make sure you arrange the menu layout in the well organize way, referring to below diagram:

WA2.1a-managelocation

Tips 4 – Setup Author Name for Writing Blog Post

By Default, the default and main author of WordPress content is with the name of “admin”. However, your web sites will look more professional and trustable with a real person’s author name rather than displaying the “admin” author. To create this trust, you are writing on behalf as a real person, but not an admin. In order to have a real and personalized user instead of “admin”, you need to create a new user account or change the display name of “admin” account to a real person name. You can use your real name (first name) or you can use a Pen Name.

Tips 5 – Well Format Blog Post

I would like to suggest you 6 tips to format your blog posts in order to make it more well organize, readable and attractive as below:

(1) Smaller paragraphs
(2) Separate your ideas with HEADING tabs (h3 or h4)
(3) Black or dark grey text on white background
(4) Use conversational speak
(5) Use a captivating headline
(6) Use relevant images!

Tips 6 – Wisely Use Photo Image and Video

If you can add relevant image or video to your blog posts, it will increase its content readership and people will like it. There are many sources you can find relevant image or video from:

  • Your own personal camera / smartphone
  • Screenshots that you take (screen capture: Mac – shift + F4, PC: Prnt Scrn)
  • Google Image
  • Pinterest Image
  • http://www.freeimages.com/
  • Wikimedia commons (http://commons.wikimedia.org/wiki)
  • droplr.com
  • Amazon Associates (product images)
  • Paid photos (that you buy via sites like Fotolia.com, snagit, etc)

Beautiful image or popular Video can absolutely make your blog post more attractive. Remember that the image or video should visually represent what you are talking about and it is relevant. Finally, remind you about copyright and wisely think whether or not photo you can use the image or video in blog post.

Tips 7 – Encourage to Leave Comment or Feedback

Comments can lead to web sites engagement, which leads to a better user experience and better rankings in searching engine. For example, Google loves and looks for an active content. If you are active within your comments, it will show them that your web site is active and engaging people, then, your web site will get a higher rank. Hence, you should take the advantage of using the “Comment” feature in WordPress (i.e. activate “Comment”), or include your domain specific email address on your blog post or “About Us” page. You should encourage readers to leave comment or feedback after reading your blog post. Another thing is that you have better ask for some feedback from your reader in the “About Us” page. For example, writing the below statement:

… You are welcome if you can give me some feedback on my website….

WA Level 2.1a - commenta

WA Level 2.1a - comment

Conclusion

WA Level 2.1a - tips on awersome blog postIf a web site is full of promotional content with many advertisements or banner ads in it, people will hate that web site because people are looking for valuable information rather than seeing advertisement. It will absolutely not get ranking and will not convert to sales. Remember that the success factor of a blog post is whether or not it can bring benefit to your reader, in order to attract them to stay and read your blog post. I hope the above 7 tips to create awesome blog post for online marketing would benefit to you. Good Luck and be success for online marketing.

 

You are very welcome to leave me your thought or any comment, let’s discuss and share your idea in below comment area. Thank you.

Review MTTB Program

MTTB Affiliate Program Review

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Introduction

mttb-1MTTB’s full name is known as MyTopTierBusiness system. It provides you an affiliate program and teaches you how to sell their internet business training products, including “21 Steps to Implement MTTB”, “How to build a funded proposal”, “Email Marketing Empire”, “the OPT Formula”, “Traffic Masters”, etc, as well as “One to One Online Business Coaching Program”, and “full days Training Summit”. MTTB program was created by Matt Lloyd, an Australian, starting this business in US. Currently, many familiar home and small business entrepreneurs are selling this MTTB program, such as Terry Lamb, John Chow, etc. In the following, I would like to detail discuss about the MTTB affiliate programs review to you so that you can understand what it is and whether it worth.

Name: My Top Tier Business (MTTB)
Website url: http://MyTopTierBusiness.com/
Price: $49 for MTTB 21 Steps Training Program + optional to upgrade license right with costs $1997, $8997, or $14997
Owner: Matt Lloyd

What MTTB teaches you ?

Matt Lloyd have performed online business for many years. He created a lot of training material and video. Although you can also find a lot of online business training material from web or youtube nowadays, to compare Matt Lloyd’s training material with others, I can say its training is up-to-standard. Most of the content under menu item of “Ways of iEarning” in this web site came from Matt Lloyd’s Training. You can justify whether or not it is worth to pay $49 to learn. For myself, I paid and did not claim for refund, although Matt is guarantee that he can refund if it is not suitable to you.

What Online Business Technique can you learn from MTTB ?

Although MTTP program advertises that you are going to be building an online business empire from it, actually, you are going to sell only their digital products and services. This program somehow like a MLM (Multi-Level-Marketing) scheme that is popping up is all about you “buying in” (spending money on the $1,000’s of products) so that you have the “right” to promote the very same product to others. For example, if you upgrade your license right from normal affiliate member to MRL, Titanium or Platinum by paying more money, you can earn a higher commission rate.

To be honest, you should not expect to learn other online business technique, for example, you are not learning how to build a business in a niche that you are interested in, you are not going to be shown how to effectively promote your local business. Someone said paying this initial $49 price for MTTB is very deceiving, but the important is that you should know what you are doing, what you will get and will not get. “Building an online business empire from MTTB” may be a bit over-sales advertisement statement. Never mind…. You will still learn something there by joining this 21 steps MTTB program. You are welcome to click the link <<HERE>> to opt-in to its sales video to learn more.

The Pros vs. Cons of MTTP Program

Pros:

  • Providing an Excellent training material for online business marketer
  • High affiliate commissions

Cons:

  • Too many unnecessary “upsells” and “downsells” within the system
  • Poor customer support and a low level “community”
  • Feels like you are buying products just so you can sell them
  • The price of basic MTTP is fair, but its optional item of upgrade license costs are a bit overpriced
  • The system is built off of big name gurus with big lists
  • There is little focus on creating an actual business

List of MTTP License Right Products

PRODUCTS

  • IM Revolution eBook (free)
  • Affiliate Bonus Domination: Learn the new rules of Affiliate Marketing
  • How To Build A Funded Proposal: Learn how to recruit new reps on autopilot
  • Email Marketing Empire: Learn Email Marketing, the No. 1 income source of any internet marketer
  • The OPT Formula: Everything you need to know about effective outsourcing
  • Traffic Masters Academy: Everything you need to know about generating traffic and new leads
  • MOBE Licensing Kit: Everything you need to know to make millions selling other people’s work in 7 days or less

 Coaching and Support

  • Daily Webinars: Access to daily webinars(M-F) from my coaching team to answer. ALL your questions and show you the most effective ways to get leads and jumpstart your business.
  • MLR Inner Circle monthly newsletter in print and PDF
  • Titanium 1-on-1 private consulting sessions with a Top-Tier Coach: 5 x 30 minute private coaching sessions with a Titanium coach, who will help you set-up your traffic campaigns and get your business off to a fast start.
  • Platinum 1-on-1 private consulting sessions: 10 x 30 minute private coaching sessions with a Titanium coach, who will help you set-up your traffic campaigns and get your business off to a fast start.

Weakness of MTTP Back-End Support

From my experience, I could not contact my first assigned coach to start-up my program in the beginning. I spent several days to ask help from MTTP support guy, and finally got my second coach to guide me the learning. Moreover, if you sent email to Matt Lloyd to ask something, he would pass to his assistance to reply. Hence, I realized that the pro-sale support of MTTP program is not good enough and need to be improved.

During the coaching period, I felt that the intention of my coach just asked me to buy stuff and to sell their product to other people rather than taught me how to do online business. My coaching period stopped after the sixth session which I decided not to purchase other stuff and not to upgrade my license right. I was disappointed about my coach. To conclusion, you should not have a big expectation on the back-end support.

Whether or not Upgrade to Titanium or Platinum License ?

First of all, you should not be too naive that online earning is an easy business, actually, you need to put a lot of effort. If you are not capable to put effort in term of marketing and technology, you can still pay money to buy external support e.g. traffic generation, advertisement, etc; however, you should do not expect to have a lot of return without your own effort because it is not an investment business in reality. If you pay $1000 to buy traffic, in case you can return, you should be very happy that you are luck, actually, most newbie cannot recover their investment except you have experience.

For newbie online marketer, I warn you that you should not join the Titanium and Platinum scheme in the beginning. You should firstly learn and then try to promote their products online in order to consider whether or not you are suitable for online marketing. However, on the other hands, for experience online marketer or those obtained a long customer list, I am encourage you to join Titanium and Platinum scheme because you can earn higher commission or even earn a Benz car. Moreover, after joining Titanium and Platinum scheme, you will have a chance to make friend with many online business entrepreneurs by joining several MTTB events, which you can meet with them, learn from them, and they help you success easier.

Conclusion

mttb-2According to my description of MTTB affiliate programs review in the above, I think you should understand what MTTB program is, what its pro and cons are. If you confirm to learn from the 21 steps of MTTB program, you can click the below banner ads link to join and I will get some commission which is only minimal because I do not and will not upgrade my license right to Titanium and Platinum. I also do not advise any newbie online marketer to join their Titanium and Platinum scheme in the beginning, and your objective should be focus on only learning.

You are welcome to leave me any comment below. Good Luck.

Editor Tools, Tools Set

How to Create a 3D eBook Cover Image for FREE

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Introduction

With a beautiful eBook Cover, it is more easy to attract your reader, and also give an professional impression to your reader. Creating eBook cover image is a very useful technique for online marketer. I found a YouTube Video to teach how to create an 3D eBook Cover Image for free. so that I would like to share it as below:

Useful Tools

In the video, it introduced two FREE tools for eBook Cover Creation as below:

1) Use Pixlr.com to create images which we need to create two images: one the cover with 800×600 pixels and another one for spine with 800×80 pixels.

2) Use 3d-pack.com to create a 3D eBook image using the two cover and spine images created in step 1.

An example of 3D eBook Cover Image as below. Do you like it ?

ebookcover-image

Conclusion

Using pixlr.com and 3d-pack.com are all free, however, it can provide very professional effect for making an excellent 3D eBook Cover Image. If you are a graphic designer or banner design, you even can consider selling ebook cover design to earn money. For example, from fiverr.com, you can find some advertisement that freelance helps people to make eBook Cover image with cost of US$5. Maybe those freelance is using these two tools.