Introduction – How Important to Write Attractive Blog Post For Online Marketing

Most online marketers would create their own web sites to promote products via blog post. If their web sites have good Google Rank to attract High Traffic, their web sites would worth a good deal of money. The most cost effective and efficient way to generate traffic is through blog post. Through high web site traffic, you are going to generate a lot of revenue. Then, why people browse your web sites and read your posts ? The critical factor is on the content of web sites, for example, valuable content and good looking. There are several useful tips to write awesome blog post for online marketing promotion, and I would like to share some with you in the following.

Tips 1 – Original Content

Original content is the most important for driving a high SEO ranking so that I treat it as the most important tips. You have to make sure your web sites is not viewed as duplicate content. If SEO treats a post as a copy version, SEO will not rank that post, maybe sometime even degrade that web site ranking. If you want to post some attractive third party information to your web site, you can directly share the third party link and write some description about it (but not copy). I also advise you to use rephrase technique to rewrite others information to your web sites which is better than copying content.

Tips 2 – Take Advantage of Using Keyword to Generate Traffic

If you can create blog post that can rank under proper keyword, you are going to obtain the success criteria of online marketing. Google should be the first focus of SEO because it covers 65% of all search traffic and some statics suggest 95% of search on mobile devices. Traffic come from Keyword, from Keyword to create content, to get rank lastly to get traffic. Once you have traffic, you have the opportunity to earn revenue so traffic should be your initial goal on building web sites. Each blog post on your web sites should contain the followings:

(1) Keyword somewhere in your page/post title
(2) Keyword somewhere in the first couple of paragraphs
(3) Then write your content naturally (don’t focus on the keyword)

Each page or post that you create on your website should be focused on a particular keyword theme going forward. The keyword related content is the root of the traffic on your web sites.

Low competition keyword means less people search that keyword but it is easy to get in higher ranking for searching. High competition keyword means many people search that keyword, then, a lot of online marketers will target to get a higher ranking for that keyword search. For those new web sites, it is very difficult to get ranked using high competitive keyword, so that it is better to use low competition keywords in the beginning stages. Although less people will reach your web site through low competition keyword, it can put in higher rank in searching, as a result, the conversion rate still exists and its result should be better than using high competition keyword. As your web sites get popular and obtain a higher rank in SEO searching engine, you can then start to select to use high competition keyword in order to get full advantage of searching to position your web site in high rank. Remember, keyword is your path to rankings in SEO search, such as Google, Bing, Yahoo, Baidu. It is worth to put effort on Keywords during writing blog posts.

Tips 3 – Well Organize Web Site Via Menu Bar

Most people would browse menu items starting from left hand side, and that’s how people will interpret the navigation in your web sites menu, too. So, you should organize the introductory menu item in the left hand side, e.g. “HOME” page in the left, the most important and popular menu items can be put in the middle, and the least important menu item in the right hand side, for example, “about us” page or “privacy” page in the right hand side. In WordPress web site, you can go to the “Manage Location” tabs to make sure you arrange the menu layout in the well organize way, referring to below diagram:

Tips 4 – Setup Author Name for Writing Blog Post

By Default, the default and main author of WordPress content is with the name of “admin”. However, your web sites will look more professional and trustable with a real person’s author name rather than displaying the “admin” author. To create this trust, you are writing on behalf as a real person, but not an admin. In order to have a real and personalized user instead of “admin”, you need to create a new user account or change the display name of “admin” account to a real person name. You can use your real name (first name) or you can use a Pen Name.

Tips 5 – Well Format Blog Post

I would like to suggest you 6 tips to format your blog posts in order to make it more well organize, readable and attractive as below:

(1) Smaller paragraphs
(2) Separate your ideas with HEADING tabs (h3 or h4)
(3) Black or dark grey text on white background
(4) Use conversational speak
(5) Use a captivating headline
(6) Use relevant images!

Tips 6 – Wisely Use Photo Image and Video

If you can add relevant image or video to your blog posts, it will increase its content readership and people will like it. There are many sources you can find relevant image or video from:

• Your own personal camera / smartphone
• Screenshots that you take (screen capture: Mac – shift + F4, PC: Prnt Scrn)
• Google Image
• Pinterest Image
• http://www.freeimages.com/
• Wikimedia commons (http://commons.wikimedia.org/wiki)
• droplr.com
• Amazon Associates (product images)
• Paid photos (that you buy via sites like Fotolia.com, snagit, etc)

Beautiful image or popular Video can absolutely make your blog post more attractive. Remember that the image or video should visually represent what you are talking about and it is relevant. Finally, remind you about copyright and wisely think whether or not photo you can use the image or video in blog post.

Tips 7 – Encourage to Leave Comment or Feedback

Comments can lead to web sites engagement, which leads to a better user experience and better rankings in searching engine. For example, Google loves and looks for an active content. If you are active within your comments, it will show them that your web site is active and engaging people, then, your web site will get a higher rank. Hence, you should take the advantage of using the “Comment” feature in WordPress (i.e. activate “Comment”), or include your domain specific email address on your blog post or “About Us” page. You should encourage readers to leave comment or feedback after reading your blog post. Another thing is that you have better ask for some feedback from your reader in the “About Us” page. For example, writing the below statement:

… You are welcome if you can give me some feedback on my website….

Conclusion

If a web site is full of promotional content with many advertisements or banner ads in it, people will hate that web site because people are looking for valuable information rather than seeing advertisement. It will absolutely not get ranking and will not convert to sales. Remember that the success factor of a blog post is whether or not it can bring benefit to your reader, in order to attract them to stay and read your blog post. I hope the above 7 tips to create awesome blog post for online marketing would benefit to you. Good Luck and be success for online marketing.

 

You are very welcome to leave me your thought or any comment, let’s discuss and share your idea in below comment area. Thank you.