Analysis by “Time vs. Value” when it comes to Facebook business pages and I think that you are going to be surprised as to how ineffective your time can be spent on Facebook. If you engage all your time on facebook, you may be disappointed because only a few of facebook friends really capture your interest (and they are likely the active and controversial ones), so, do not be over rely on facebook as its marketing power is very depend on the nature of your facebook friends.
Category Archives: Facebook
Driving Traffic with Social Networking
Introduction of Social Media
Social media, such as Facebook, Twitter, Google +, Pinterest, etc, is a space where people hang out, discuss topics with friends, share news, get suggestions and advice, and share images and videos. It can also be a place where people socialize about every topic imaginable, and then it also becomes a good place for businesses and advertising. Social Media become an important space or powerful tools for online marketer to drive traffic.
How to Perform Social Networking via Social Media
In order to get traffic by means of social networking or social media, once published a post, the next task is to share the post through social media. You can either use the social buttons (the Tweet, Like, Google Plus plugin), or you can manually copy and post the post URL into the social media and post it with some supporting dialogue. However, the average status update/post that you create will only reach 10-12% if you do not engage. This means that 90% of your friends or fans don’t see your posts. It can be a little higher than this if you are engaging your audience. That is why it is important to use social media to directly and activity perform social networking for social engagement.
How Important is Social Networking on Internet Marketing
As social networks grew in popularity and costs associated with running the businesses increased, Here are a few major benefits to improve social network via social media.
- Build a powerful brand and reputation
- Create reach that is independent of search engines (diversify)
- Take advantage of the viral nature of social for extensive reach
- Offer your customers an INSTANT medium to get help
- Allow people to share your content (more reach)
- Generate new business, new customers, and more traffic
- Getting better rankings and build social authority with your pages and posts
Driving traffic through social media is the most common and effective strategy for online marketer. The following diagram shows the traffic comparison of using varies kind of social media for your reference.
Social engagement is the key to social marketing. If you are not creating conversations and engaging people through the various social mediums, chances are very good you are wasting your time and energy (that could be better used to drive other aspects of your marketing agenda).
How to Start to Get Traffic from Facebook
Your first step is going to be to create a Facebook account. Here is the sign-up page to register for Facebook –> Facebook Sign-up . If you do not already have an account, I suggest you spend a few minutes setting up your profile, adding a profile image and adding a few friends that you may know.
There is a strategy of using social media. If you engage all your time on facebook, you may be disappointed. Normally and actually, only a few of facebook friends really capture your interest and they are likely the active and controversial ones. You should treat them as a fire starter. Beginning with a fire starter, you will have people anticipating what you have to say and you will actually benefit from your Facebook activities. Your task here is to create a Facebook status that meets the criteria of ONE of the Six Engagement activity aspects as below:
- Images (your own ideally)
- Videos (w/ supporting discussion)
- Controversy
- Topical Status Updates
- Negative Posts
- Positive Posts / Being Nice
if you post “images” regularly and actively engage people with discussions. Facebook will reward you for social engagement! Gradually, you can build up your networking and become more and more popular. It is the way to start with any kind of social media.
How to Start to Get Traffic from Google Plus
You should set-up a Google Plus account via link –> Google Plus Sign-Up . I also suggest you spend a few minutes setting up your profile, adding a profile image/description and add a few friends that you may or may not know to your circles (you can add anyone to your circles).
Google owns 65% of all searches done through the Internet and 98% of searches done through mobile. Having a Google plus account allows you to further enhance your search marketing presence and further enhance your reputation in the eyes of Google. it absolutely can have a positive impact on social engagement as well as search rankings. Like the old saying goes, “you are killing two birds with one stone”.
How to Start to Get Traffic from Twitter Account
You should set-up a Twitter account via link –> Twitter Sign-up . If you don’t already have a Twitter account, I suggest you spend a few minutes setting up your profile, adding a profile image/description and following a few people.
As with any social platform, if you aren’t going to engage people on Twitter with your tweets, your tweeting will be unheard.
So let’s start things off with some important Twitter tips that will lead you to the ultimate engagement. These are the SEVEN main things you need to know to be successful within Twitter.
- Tweet each and every post or article
- Use #tags within your tweets.
- Use keywords that get searched often and it can lead to more exposure.
- Target relevant, trending topics.
- Join in on conversations regularly
- Be nice, positive and upbeat
- Be ACTIVE!
Notice the very last point. This is definitely very critical. As you are starting to realize by now, if you are not active within any given social network, it is not going to pay off. If you implement the SEVEN main points from above, then you are going to see more success within Twitter.
How to Start to Get Traffic from Pinterest Account
You should set-up a Pinterest account via link –> Pinterest Sign-up . I suggest you spend a few minutes setting up your profile, adding a profile image and invite a few friends that you may know. You should also follow a few fellow members.
Pinterest continues to be one of the most popular social networks out there, focusing on the social element of images. The “pin board” style site has become a visual masterpiece and one in which millions of people are using to “pin” images of their favourite stuff online and organize them into pin “boards”.
As a marketer, you can leverage Pinterest to attract traffic and a following. Your “pins” and “boards” will also have the capabilities to get rankings in the search engines which in another plus. People will also share your pins (called repinning) which can lead to additional and sizeable reach.
If you are not leveraging Pinterest as a source of traffic for your website and not working to build a following, I do believe you are going to be missing out on a good deal of opportunity. It is easy to build into your daily marketing activities.
Time Management on Social Networking
If you find that you are on any particular social network throughout the entirety of your day (in and out), then it is not a part of your business. it has become a BAD HABIT. Social engagement can be good for your business if you are “engaging” for the purpose of business.
- Question: When I am Using it? (What time of the day are you using it and for how long)
- Answer: No more than 15 minutes three times per day
Don’t waste a ton of time on there, but a tweet or two per day at different times during the day can really help. This leads to more reach as different people use Twitter at different times of the day. Alternatively, in the morning, lunch time (if possible) and before you go to bed tend to work best for most, but do what works best for you. Try to spread your activities out throughout the day so that it shows your following and your audience that you are a more active user.
Creating Brand Effect via Social Networking
One thing many people forget to understand is that the same goes with any website that you create. A website with content can become a brand. You can create a website in absolutely any niche and become a reputable source of industry news, information, recommendation, discussions and ultimately have a brand. People follow brands. People trust brands. People buy from brands. Your goal with your content of post is to attract people to read it, ultimately, become a brand with people know, people trust, people follow, and people buy from as a result, even become a brand that people socialize about. We are in the age where brand is everything. If you can create and grow a brand, you are positioning yourself for a long term business growth.
Conclusion
Although driving traffic by social networking and social media is important, don’t let socializing supersede your “creation” tasks. Valuable content leads to business growth. If you are not building quality content and you are only socializing, your business is going to suffer as a result. Bare minimum activity is sharing something on a social network but always make sure your priority remains building quality content. Do not let anything interfere with this, not even social. It will lead to much more short term and long term success and yes, more social engagement. Socially engage and get rewarded with more traffic, a better brand, and a long term business success !
I hope you enjoyed this post. If you have any question about it, you are welcome to leave me comment.
How to Utilize Facebook for Online Marketing
Introduction
Nowadays, Facebook is the biggest social networking platform in the internet world. By the end of year 2014, Facebook has 1.35 billion monthly active internet users as besides diagram. Besides internet, Facebook is also accessible to mobile users. Moreover, Facebook can interact with a lot of application including social games or other services like Instagram photo-sharing application. Facebook is so popular that everyone can publish their posts and messages on Facebook Free of Charge, and those posts and messages can be viewed by all your Facebook fans or followers. Hence, if we take this advantage of Facebook, it is an extreme powerful platform for product and business promotion. If you have a large number of fans and followers, you can promote your product Free of Charge by sharing your product information on your Facebook page. If you just start Facebook and has no fans, you can also pay to Facebook to advertise on Facebook platform.
Let’s discuss Four types of Facebook promotion methods as below:
- Setup Facebook Paid Advertisement;
- Setup WordPress’s Social Media Feather Plugin for Icon of Facebook Social Networking;
- Setup WordPress’s Add Link to Facebook Plugin for Auto-Publishing New Posts to Facebook;
- How to Improve Traffic of Facebook ‘Like’.
1. Setup Facebook Paid Advertisement
The traditional type of Facebook Ads is ‘Pay Per Click’ (PPC) advertisement, which you create an ad and then pay to Facebook to deliver it your target reader whom you can specify with specific interest, specific age range, sex, or nationality. PPC ads is the most common type of paid advertisement on Facebook.
All paid ads appear on the right side of Facebook pages and in search results. Ads may show in any position with up to six other ads. The position of your ad is determined by whether your budget was competitive compared to other ads which target the same audience as you.
1.1 Setup Procedure
There are a generic steps of creating a Facebook Ads as below:
1.1.1 Create an ad which is directed to either a page, url, event or offer, then post what you want to your ad to say.
1.1.2 Select your target audience, e.g. location, language, age range, gender, nationality, interest, and set your budget, for example start with $5.00 per day.
1.1.3 Submit your ad ordering to Facebook and wait for Facebook approval. Facebook will email you the approval status later.
1.2 Conclusion to Facebook Paid Advertisement
Facebook is the most effective way to promote product to a targeted audience. If you are wary of social media marketing, the only way to test the waters is to run some test campaigns. When running a Facebook Advertisement campaign, it wouldn’t hurt to start out with a large range of audience and see what the results are. Then, review the results and fine tune the settings to more and more specific audience, until you achieve what you want.
2. Setup WordPress’s Social Media Feather plugin for Icon of Facebook Social Networking
WordPress Social Media Feather is a super lightweight free social media WordPress plugin that allows you to quickly and painlessly add social sharing and following features to all your posts, pages and custom post types.
The plugin supports adding of social buttons for sharing or following (that is, social buttons that link to your social network profiles pages). The social media buttons can be easily and automatically be added to all your posts, pages or any other custom post types.
After installed and activated this plugin, you can set it up as below screen.
After setup successfully, you can see your social networking icons such as facebook, google, linkedin, twitter, etc, as below screen. So, you can easily redirect your reader to your other social networking platform in order to provide more communication channel for product promotion.
3. Setup WordPress’s Add Link to Facebook Plugin for Auto-Publishing New Posts to Facebook
Automatically add links to posts or pages that are being published to your Facebook wall, pages or groups. Simple one time setup and forget. The way links appear on Facebook can be customized. The link title will be the post title. The link description will be the excerpt, or part of the post text if there is none. It is possible to configure a link image (WordPress icon, first image in the media library or in the text, featured image, avatar of the author or custom image) or you can let Facebook select one automatically. It is possible to exclude individual post links from being added to your wall, pages or groups by ticking a check box just above the publish button.
3.1 Setup Procedure
If you have more than one Facebook account, either logout completely or login to the correct account before you start. If you want to add links to a fan/community/business page, authorize the plugin with a personal account that owns to the page. If you have a multi-site installation, create a separate Facebook application for each site.
(Note: Never delete an existing Facebook application, because you could delete the links added through it too.)
3.1.1 Click on the link here to Register as Facebook Developer
3.1.2 Create the Facebook application:
- Give it any display name you like and press Create App
- Go to the application Settings (left menu)
- Fill in a valid Contact Email
- Click Add Platform and select Website
- Copy the red URL from the Easy setup section of the plugin settings page to the field Site URL
- Press the Save Changes
- Go to Status & Review (left menu)
- Turn Do you want to make this app … public on
- You don’t need to submit your application for review if you will be posting to Facebook pages you administrate
3.1.3 Copy the App ID and App Secret from the Facebook application page.
3.1.4 Setup the plugin in WordPress Dashboard in the Easy setup section of the plugin settings page.
- Input the App ID and Secret ID, and press the Save button to save the plugin configuration
- Press the Authorize button on the plugin settings page, login to Facebook if needed and allow the plugin all requested permissions
- When Facebook asks you for the access privileges to your profile/pages, do not uncheck anything and do not click “Skip”
Please note that you can add links to Facebook pages you administer (own) only. You can add links to other pages after submitting the permission manage_pages for review and getting approval from Facebook.
3.2 Completion of Add Link to Facebook Setup
After setup successfully, you can auto-publish your new WordPress post to your Facebook page, as example of displaying this post in Facebook as below screen.
4. How to Improve Traffic of Facebook ‘Like’
There are several websites which allow you to increase your Facebook likes on your Facebook page, images, videos etc and that too for free. I would like to introduce you 5 these websites as below:
4.1 Like4like.org
Like4Like.org gets the top spot for it’s user friendliness, high follower and user base and quick response rate.
Using this website you can earn more and more credits by liking pages, commenting on pictures, watching videos, liking youtube videos etc. The number of points that you can earn have no limits. If you become the best credit earner, you might end up winning a jackpot of 3000 points too! This can be done under the ‘SOCIAL MEDIA EXCHANGE’ option.
These points can be used to get Likes on your Facebook page using the ‘ADD/MANAGE PAGES’.
The website would ask you to add the link of the page you wish to get likes and set a CPC(COST PER CLICK). Higher the CPC, faster the likes, because your page like request would get displayed on the first page of ‘Social Media Exchange’.
If someone would open your page and like it, your credits would get deducted. If my CPC is 10, for every like that I would get, my credits would get reduced by 10.
You can buy credits on the website as well.
4.2 AddMeFast.com
AddMeFast works in a similar way. Instead of earning credits, you would earn POINTS on this website by liking, commenting, subscribing, etc. The best thing about this website is: YOU CAN GET REGIONAL LIKES. AddMeFast allows you to specify the countries you wish to get likes from.
So, if someone likes your link, your credits get deducted on the basis of the CPC set. Points can be purchased on this website as well.
Note: CPC is actually the CPL(cost per like). If someone just opens your page and doesn’t like it, the points/credits would not get deducted from your account.
4.3 LikesAsap.com
LikesAsap.com get’s the third spot. What makes this website different from the above two is that the user can earn by liking other pages through the website. Once the user registers and logs in, the user gets to choose what he/she wishes to likes, view, follow or share. For every such action made a minimal amount is added to the users account, which can be redeemed by the user after a certain level of amount get’s crossed. A good website for people who want to earn and fetch more likes at the same time. The scope of earning is too less though.
4.4 Sonuker.com
Sonuker works on a similar strategy as the above. By liking, commenting, sharing, following on Facebook or even watching, liking youtube videos, instagram images etc, the user gets to earn some points which can be further spent by the users to get likes on his own facebook page. A highly used and trusted website to get free facebook likes.
4.5 LikeBot.org
LikeBot.org is another easy to use facebook exchange website. The interface is very simple and can be easily adapted by the users who wish to increase their facebook likes. It works on getting Facebook Likes only, which set’s it apart from other competitor websites.
Bonus: There are other useful WordPress plugins for social networking. Pls refer to the <MOST POPULAR WORDPRESS PLUGIN> post in this web site via click link <<HERE>>.