Introduction

Nowadays, Facebook is the biggest social networking platform in the internet world. By the end of year 2014, Facebook has 1.35 billion monthly active internet users as besides diagram. Besides internet, Facebook is also accessible to mobile users. Moreover, Facebook can interact with a lot of application including social games or other services like Instagram photo-sharing application. Facebook is so popular that everyone can publish their posts and messages on Facebook Free of Charge, and those posts and messages can be viewed by all your Facebook fans or followers. Hence, if we take this advantage of Facebook, it is an extreme powerful platform for product and business promotion. If you have a large number of fans and followers, you can promote your product Free of Charge by sharing your product information on your Facebook page. If you just start Facebook and has no fans, you can also pay to Facebook to advertise on Facebook platform.

Let’s discuss Four types of Facebook promotion methods as below:

1. Setup Facebook Paid Advertisement;
2. Setup WordPress’s Social Media Feather Plugin for Icon of Facebook Social Networking;
3. Setup WordPress’s Add Link to Facebook Plugin for Auto-Publishing New Posts to Facebook;
4. How to Improve Traffic of Facebook ‘Like’.

1.  Setup Facebook Paid Advertisement

The traditional type of Facebook Ads is ‘Pay Per Click’ (PPC) advertisement, which you create an ad and then pay to Facebook to deliver it your target reader whom you can specify with specific interest, specific age range, sex, or nationality. PPC ads is the most common type of paid advertisement on Facebook.

All paid ads appear on the right side of Facebook pages and in search results. Ads may show in any position with up to six other ads. The position of your ad is determined by whether your budget was competitive compared to other ads which target the same audience as you.

1.1  Setup Procedure

There are a generic steps of creating a Facebook Ads as below:

1.1.1 Create an ad which is directed to either a page, url, event or offer, then post what you want to your ad to say.

1.1.2 Select your target audience, e.g. location, language, age range, gender, nationality, interest, and set your budget, for example start with $5.00 per day.

1.1.3 Submit your ad ordering to Facebook and wait for Facebook approval. Facebook will email you the approval status later.

1.2  Conclusion to Facebook Paid Advertisement 

Facebook is the most effective way to promote product to a targeted audience. If you are wary of social media marketing, the only way to test the waters is to run some test campaigns.  When running a Facebook Advertisement campaign, it wouldn’t hurt to start out with a large range of audience and see what the results are. Then, review the results and fine tune the settings to more and more specific audience, until you achieve what you want.

2. Setup WordPress’s Social Media Feather plugin for Icon of Facebook Social Networking

WordPress Social Media Feather is a super lightweight free social media WordPress plugin that allows you to quickly and painlessly add social sharing and following features to all your posts, pages and custom post types.

The plugin supports adding of social buttons for sharing or following (that is, social buttons that link to your social network profiles pages). The social media buttons can be easily and automatically be added to all your posts, pages or any other custom post types.

After installed and activated this plugin, you can set it up as below screen.

After setup successfully, you can see your social networking icons such as facebook, google, linkedin, twitter, etc, as below screen. So, you can easily redirect your reader to your other social networking platform in order to provide more communication channel for product promotion.

3. Setup WordPress’s Add Link to Facebook Plugin for Auto-Publishing New Posts to Facebook

Automatically add links to posts or pages that are being published to your Facebook wall, pages or groups. Simple one time setup and forget. The way links appear on Facebook can be customized. The link title will be the post title. The link description will be the excerpt, or part of the post text if there is none. It is possible to configure a link image (WordPress icon, first image in the media library or in the text, featured image, avatar of the author or custom image) or you can let Facebook select one automatically. It is possible to exclude individual post links from being added to your wall, pages or groups by ticking a check box just above the publish button.

3.1  Setup Procedure

If you have more than one Facebook account, either logout completely or login to the correct account before you start. If you want to add links to a fan/community/business page, authorize the plugin with a personal account that owns to the page. If you have a multi-site installation, create a separate Facebook application for each site.

(Note: Never delete an existing Facebook application, because you could delete the links added through it too.)

3.1.1 Click on the link here to Register as Facebook Developer

3.1.2  Create the Facebook application:

• Give it any display name you like and press Create App
• Go to the application Settings (left menu)
• Fill in a valid Contact Email
• Click Add Platform and select Website
• Copy the red URL from the Easy setup section of the plugin settings page to the field Site URL
• Press the Save Changes
• Go to Status & Review (left menu)
• Turn Do you want to make this app … public on
• You don’t need to submit your application for review if you will be posting to Facebook pages you administrate

3.1.3  Copy the App ID and App Secret from the Facebook application page.

3.1.4  Setup the plugin in WordPress Dashboard in the Easy setup section of the plugin settings page.

• Input the App ID and Secret ID, and press the Save button to save the plugin configuration
• Press the Authorize button on the plugin settings page, login to Facebook if needed and allow the plugin all requested permissions
• When Facebook asks you for the access privileges to your profile/pages, do not uncheck anything and do not click “Skip”

Please note that you can add links to Facebook pages you administer (own) only. You can add links to other pages after submitting the permission manage_pages for review and getting approval from Facebook.

3.2  Completion of Add Link to Facebook Setup

After setup successfully, you can auto-publish your new WordPress post to your Facebook page, as example of displaying this post in Facebook as below screen.

4. How to Improve Traffic of Facebook ‘Like’

There are several websites which allow you to increase your Facebook likes on your Facebook page, images, videos etc and that too for free. I would like to introduce you 5 these websites as below:

4.1  Like4like.org

Like4Like.org gets the top spot for it’s user friendliness, high follower and user base and quick response rate.

Using this website you can earn more and more credits by liking pages, commenting on pictures, watching videos, liking youtube videos etc. The number of points that you can earn have no limits. If you become the best credit earner, you might end up winning a jackpot of 3000 points too! This can be done under the ‘SOCIAL MEDIA EXCHANGE’ option.

These points can be used to get Likes on your Facebook page using the ‘ADD/MANAGE PAGES’.

The website would ask you to add the link of the page you wish to get likes and set a CPC(COST PER CLICK). Higher the CPC, faster the likes, because your page like request would get displayed on the first page of ‘Social Media Exchange’.

If someone would open your page and like it, your credits would get deducted. If my CPC is 10, for every like that I would get, my credits would get reduced by 10.

You can buy credits on the website as well.

4.2  AddMeFast.com

AddMeFast works in a similar way. Instead of earning credits, you would earn POINTS on this website by liking, commenting, subscribing, etc. The best thing about this website is: YOU CAN GET REGIONAL LIKES. AddMeFast allows you to specify the countries you wish to get likes from.

So, if someone likes your link, your credits get deducted on the basis of the CPC set. Points can be purchased on this website as well.

Note: CPC is actually the CPL(cost per like). If someone just opens your page and doesn’t like it, the points/credits would not get deducted from your account.

4.3  LikesAsap.com

LikesAsap.com get’s the third spot. What makes this website different from the above two is that the user can earn by liking other pages through the website. Once the user registers and logs in, the user gets to choose what he/she wishes to likes, view, follow or share. For every such action made a minimal amount is added to the users account, which can be redeemed by the user after a certain level of amount get’s crossed. A good website for people who want to earn and fetch more likes at the same time. The scope of earning is too less though.

4.4  Sonuker.com

Sonuker works on a similar strategy as the above. By liking, commenting, sharing, following on Facebook or even watching, liking youtube videos, instagram images etc, the user gets to earn some points which can be further spent by the users to get likes on his own facebook page. A highly used and trusted website to get free facebook likes.

4.5  LikeBot.org

LikeBot.org is another easy to use facebook exchange website. The interface is very simple and can be easily adapted by the users who wish to increase their facebook likes. It works on getting Facebook Likes only, which set’s it apart from other competitor websites.

Bonus: There are other useful WordPress plugins for social networking. Pls refer to the <MOST POPULAR WORDPRESS PLUGIN> post in this web site via click link <<HERE>>.