Category Archives: Advertisement

Advertisement, Get Traffic, Tools Set

How to Operate Solo Ads

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Introduction

Solo ad is a kind of product promotion method. It is basically an email sent out according to a marketers list. If the list contains many your target reader, it has a good chance that the reader is interested to opt-in to your web site, study your product and buy it. It sounds simple, doesn’t it? Let’s discuss how to setup Solo ad as below.

Solo-Ads1

Operation Steps of Solo Ad

Step 1. Create a capture page for reader to opt-in to your page’s offer, such as subscription of FREE book, video, or news letters. The offer should be attractive to your target reader, otherwise you cannot build up your own subscriber list. Target reader actually is your potential customer, or called ‘lead’. If you can find more target lead, you are more easy to successfully promote your product.

Other terms of capture page which have the same meaning is as below. Do not get confuse about those terms, as they are talking the same thing.

  • squeeze page
  • opt-in page
  • landing page
  • lead magnet
  • front end of sales funnel

Step 2.  Create a promotion email with Subject, body, and call to action, such as a web link to your capture page. As reader clicks the link to redirect to your capture page, reader may be attracted by your page offer and interested to opt-in to your page, then, you can build up your mailing list.

Solo-Ads2

Step 3. Find someone or some company which they have their own large email list related to your target market. Then you pay money to the guy or the company to send your promotion email to their email list. Some of the people on that email list will opt-in (add their email address) on the capture page, and then you will build up your own email list to promote your product, and finally convert those to your customer.

Tracking Feature

Solo Ad is important for product promotion, and its tracking is also important, too. Tracking a Solo ad link means to record where clicks on link is coming from. Tracking program converts your link which points to the capture page. After the link is converted, it will direct to the destination capture page. When someone clicks on the tracking link, the person will land on the capture page. From the tracking program, it will record down how many clicks are there and where it comes from.

Most popular paid traffic agent is as list below for your reference, which will also provide traceability function:

  • soloadconnection.com
  • Ad Trakz Gold
  • Hypertracker
  • Quality Click Control-Version 5.2 has a tracker
  • Pretty Link is a plugin that can be installed on your WordPress Blog
  • Soloadconnection.com

Conclusion

Solo ad is a single ad written in email form that leads to an offer. The success factor of Solo ad is the quality of email list, which have to contain as much active target readers as possible. For your reference, I create a sample solo ad email and its capture page as below.

>> Sample 1 of Solo Email Begin >>

SUBJECT : Your FREE Video of Internet Earning Tips

BODY:         Hello,

FREE! Now you can earn Upward Of $100K while you sleep at night. Create over 22 different Income Streams ==>  http://goldmanau.com 

Hurry before the video is taken down.

Signature:    Your Sincerely,  Goldman

>> Sample 1 of Solo Email End   >>
Note:  You can also check a sample capture page as link <<HERE>>.

>> Sample 2 of Solo Email Begin >>

SUBJECT: Report Shows: Get 10k / month with this new business model…

Get Instant Access To The “Revolutionary” New Business
Model That Can Make You $10,000 Per Month:

==>  http://m0be.com/roma771/26f88199

On that page, you’ll find out how to profit from the exact
same business model a 25 year old used to go from $700/mo
to $314,900.29/mo in an 18 month period…

==>  http://m0be.com/roma771/26f88199

It sounds like hype – but you’ll see proof it works, and how
you can make it work for you.

Talk soon, Goldman

>> Sample 2 of Solo Email End  >>

Advertisement, Get Traffic, Tools Set

Operation of Lead Generation from Craigslist

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Introduction

craigslist-imagesCraigslist is a free online classifieds sites. It is also a localized online communities and forums where you can find anything from it, for example, jobs, housing, goods, services, advice, etc. To take the advantage of craigslist, you can post your advertisement in it Free of Charge via link -> http://www.craigsorg/list.about/help/posting_fees .

1. Operation to Post Ads on Craigslist

Ads on Craigslist can be text, text with an image, or just an image. In this example I’ll show how to use images for ads.

1.1 Create Ad on Craigslist

Firstly you have better create an image for your ad posting.  This has several advantages over posting an ad with text including:

  • 1.1.1 Your ad stands out as something unique (most people only do text)
  • 1.1.2 You can include text on your ad image that would not normally be allowed by the site.

1.2 Create Images

You’ll need to find some suitable images. You can use Google or Bing and search for images using the appropriate keywords or terms. Note that legally you should only use images which are available under the Creative Commons license, or which you have purchased. You can find image from the following popular websites:

1.3 Edit Image with Text

To create the image for the ad, I suggest this easy method.

  • 1.3.1) open up a new document in your favourite word processing program (ie OpenOffice, Word, Google Docs)
  • 1.3.2) Paste your image into the document
  • 1.3.3) Add some text below the image, I suggest using the headline from your opt-in page.

The fastest way to create the image is to use a free tool called Jing, available from Techsmith -> http://www.techsmith.com/jing.html

With Jing installed you can select and drag the area of your document containing the text and save the image. The border can then be added within Jing.

Here is an example my MTTB Product image:

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1.4 Upload Image To The Internet

You needs to upload the image to the internet so that Craigslist ad can display it.

  • 1.4.1) Create an account on photobucket.com/
  • 1.4.2) upload image
  • 1.4.3) copy the Direct link (you’ll need this next)

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1.5 Create The HTML For The Post

The next step is to create the HTML for the image, including the link, for posting in the ad.

  • 1.5.1) Open this page in your web browser:  http://www.w3schools.com/tags/tag_img.asp
  • 1.5.2) On the page, click the ‘Try it yourself’ button.
  • 1.5.3) replace the text ‘smiley.gif’ with the link to the image you copied above.
  • 1.5.4) remove the alt, height and width text
  • 1.5.5) this should leave you with some text like <img src=”http://i1108.photobucket.com/albums/h403/dav1d6/entrepreneur-500px.jpg”>
  • 1.5.6) click the Submit Code button and you should see your image displayed on the right.
  • 1.5.7) Copy the whole line containing ‘img’, including the angle brackets. Save this for using next.

1.6 Creating Your Account

You will need a Craigslist account to place ads. You can create your account at https://accounts.craigslist.org/signup

1.7 Placing An Ad

After logging in, choose your city. Craigslist is comprised of localised communities, and there are many, many Craigslist sites. I would suggest choosing a city close to you, or at least in the same country. Step through the creating a post procedure, choosing a Job of type Sales or Business/Mgmt.

1.8 Posting Title

Enter some text similar to what you put on the image, and on your optin page. To make your Title stand out from others, add some special characters which you can find the HTML codes for on this page:

http://www.w3schools.com/tags/ref_symbols.asp

1.9 Posting Description

Now you need to create an link for your optin page from you image.

In the text below…

<a href=”url”>Image</a>

  • 1.9.1) replace url with your optin page link
  • 1.9.2) replace Image with the img text from your Photobucket site.

The result will be something like

<a href=”http://www.myonlinebusinessempire.com/go/roma771/df14e773”><img src=”http://i1108.photobucket.com/albums/h403/dav1d6/entrepreneur-500px.jpg”></a>

This text is then pasted into the Posting Description on Craigslist.

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Click Continue, and on the next page click Done With Images (no need to upload any images).

Review that the posting looks ok (you should see your image) and click publish. That’s all of the operation procedure.

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