Introduction – What is Keyword

In internet world, there is a web searching technology which is wisely implemented by several search web sites such as Google, Yahoo, Bing, Baidu, etc. They use spider technique to collect most web sites’ information and categories them, then list out for people search. The most famous search engine is Google which dominates 65% of all search work. Besides, the most famous search engine in China is from Baidu because Google was blocked in China.

Nowadays, people always talk about the term of ‘keyword’ which means people use a short phase or words to search from the web search engine to find their required information from web. If some web sites’ content contains more relevant keywords or key phases which were recorded by search engine before, the search engine would give that web site a higher rank, then, that web site will be displayed in higher position of search results. Obviously, if a web site display in the top position in the first page of search result list, people will have higher chance to click that web site to browse its content, so that its marketing promotion power will be better. Hence, it is important for internet marketer to take advantage of ‘Keyword’ for creating advertisement or marketing promotion post or page in web.

How to Master Keyword Search

1. Decide your Topic or Niche

First thing first, before doing keyword analysis, you have to choose a topic which you want to work on. The topic can be a hobby, an event, an incident, a problem, a need or a want which you think most people will be interested in, like you. If the topic is something that you really like, you will enjoy what you are doing and have fun with it . Then, you will be more easy to create attractive content to your reader. If a large group of people looking for your topic or your content, your topic or content will be easily to get popular.

The second concern is how to verify whether the topic is interested to most other people. You can use the Keyword search technique to analyze. From the keyword analysis result, you should be able to find out what is the most popular keywords, then, you can focus your writing with more specific content using more appropriate keywords. It can also help you to avoid writing some non-valuable stuff to reader or some broad content. In addition, you can use the information from keyword analysis to widen your view and to obtain more idea about content writing.

If your selected topic is exactly targeting to a specific niche market, it will be more easy to attract your targeted reader. To finalize the key points of analysis and research on your topic or niches, you should remember the following to analyze:

• analyze the competition of keywords
• analyze the traffic of keywords
• analyze the meaning of the whole phase of keyword (is it make sense)

2. Analysis Keyword using Google Tools

2.1 Google’s Keyword Planner

Adwords is a Google Pay Per Click (PPC) advertisement tools. Although Adwords is a paid service, there is a FREE feature within Adwords called ‘Keyword Planner’ tools which you can perform keyword analysis with it. Anyone who has google account can apply for Adwords account to perform Keyword Planner. For instance, I perform Keyword Planner Analysis of “how to earn money online” as below two screens for your reference.

2.2 Alphabet Soup Technique on Google

Using the Google Search Tools, if you type your search keywords and then follow with adding a letter (let;s say A to Z), Google will provide you a list of keywords with addition letter, for example as below diagram. Hence, you can get more relevant information on the keywords search.

3. Analysis Keyword from Jaaxy

 From my experience, Jaaxy.com is the most easy to use, and the most powerful keyword tool on the market. It can delivery accurate and real time data that will provide you with a SEO ready and sophisticated keywords. It can also provide with comprehase research data. It has both Free and Paid version. For Free version, it offer 30 searches after you register, so that you can start with your Niche & Keyword research easier, and realize their useful feature. Register for your free Jaaxy.com account by click link <<HERE>>.

If you do a search in Jaaxy, you can obtain its result with several column column such as Avg Visit, Traffic, QSR (means competition rank in Google), etc, as an example as below diagram. QSR is the total number of competing pages that you are up against in the Google world, and its value under 100 is really awesome for getting rankings for a new website. For the beginning, I recommend you have better focus to use the low competition keywords (i.e. QSR below 100 or even 50) which is easier to build-up your repetation first in order to get in higher rank in search engine easier. After getting higher rank, then shift to target high competition keywords. If you are happy with Jaaxy.com, consider to apply their paid account from link <<HERE>> in order to get more its feature and to support their continuous development, it is worth.

4. Create a Keyword Rich Post/Page

For promoting a blog post, page or articles, it is important to have great content which is the foundation to attract and benefit to reader, otherwise, no one will read your post/page. As we creates a page/post of content, we should aware that traffic stems from keywords, so that we have to put some keywords into our content. For instance, during writing content, we have to put some keywords somewhere in our page/post title, and also put some keywords in the first couple of paragraphs. Each page/post has better focus on a particular set of keywords which will become the base of traffic generation from search engine. Remember that a keyword rich post will definitely have better exposure than a normal post. If you can master the content together with particular keywords, you will be a very success online marketer.

Conclusion

Content is the most important criteria to attract reader in order to get traffic, however, keyword technique is the second important criteria because it can help to get in higher rank in search engine in order to increase its exposure to popular. In fact, people seldom browse those web sites in second or later pages of search result as compared to that in the first page. Once we have more reader (i.e. more traffic), we can have a better chance to successfully promote our products. Hence, during creating content, it is crucial to put more effort using ‘Keyword’ technique to get higher index and rank in search engine, in order to become more success in internet marketing.