Introduction

Advertisement is an effective way to promote your products to public. In internet world, advertisement is also applicable for product promotion. ‘Traffic’ is one of the important factor for advertisement online because traffic means to get more people to browse your web site and view your products. Nowadays, business owner is willing to invest big money on advertisement to get effective traffic in order to win sales as soon as possible. So, it is important for online marketer to study the power of Traffic.

Description of Traffic

The besides diagram is a tactical triangle for ‘Traffic’, which was created by Perry Marshall and Jack Born. It says that in order to sell something online, you have to firstly get “T” (stand for ‘traffic’), and then you have to get “C” (stand for ‘convert’), which turns traffic into actual sales, i.e. the potential customer pull out their credit card and spend money to buy. “E” stands for ‘Economics’ which means that you have to make a profit on what you sell. Profit is the sales price minus the costs to generate your sales. As you make a profit, you can re-invest into getting more traffic, converting the traffic and thus improving your economics as well as business profit.

Advantage to Target on Competitive Market

Someone says it is difficult to get profit from competitive market, but I think it is wrong. Competitive market means many people wants it, actually, it is a big market. Instead of looking for tiny uncompetitive market that no one care about, you should look for a way to break into competitive market, which you can either leveraging the bigger players, or by niching down the market. For example, to niche down of weight loss topic, you can consider weight loss for brides, kettlebell workouts for women, or lose weight fast after pregnancy. The more targeted your market is, the more passionate that market is. Hence, it is more effective to drive traffic to the competitive niche market.

Paid Traffic VS Free Traffic 

Advertisement to generate traffic normally costs money, especially advertisement on some well-known web site is extremely expensive. However, there is a lot of hype online about getting free traffic. Actually, everything has a cost, and there is no free lunch. Even-though you do not spend money on advertisement to get traffic and use your own method to promote (such as promote in your own facebook or blog, etc), you need to put time and effort to generate traffic. ‘Time and effort’ can also be treated as a kind of cost, but not in term of ‘money’. So, don’t believe free traffic. Free is not leveraged, and free traffic seldom be an effective and fast way to promote, except you have already had your own free and famous platform which I thought you spent a lot of time and effort to make it popular before-hand.

Conclusion

Paid traffic is a must for real business running. Your expectation is not “how to get the cheapest traffic”, but you should target to find out “your affordable traffic to acquire your customer” as soon as possible and effectively.