Introduction – What is Sales Funnel

Besides ‘Traffic’, another important topic for selling online is called ‘Sales Funnel’. Sales funnel refers to the buying process that online marketer seeks for customer to purchase their products. A sales funnels divided into several steps:

1. Awareness Phase– in which prospects become aware of the existence of a solution.
2. Interest Phase– in which prospects demonstrate interest in a product by conducting product research.
3. Evaluation Phase– in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision.
4. Decision Phase– In which a final decision is reached and negotiation begins.
5. Purchase Phase– in which goods or services are purchased.
6. Repurchase Phase– in which a customer repurchases a product or service.

‘Sales Funnel’ normally works together with ‘Traffic’, for instance, online marketer is working on generating traffic to attract customer to their sales funnel. Creating your success sales funnel is very important steps to effectively sell products online.

How to Start Sales Funnel

Sales funnel can be started as driving traffic to a squeeze page which collects the names and email addresses of person who opts-in into your list. Then, you send a series of email to pre-sell traffic and make them receptive to your products next, you can create a series of webinars and trainings to promote your products. Your ultimate target is to convert those leads to buyers.

For example, you can take a reference to one of my squeeze pages as link <<HERE>>.

How to Generate Traffic 

I summarize eight common methods to generate internet traffic as below.

1. Facebook Traffic

Facebook is the most popular social network platform nowadays. Many online marketer is generating sales from using paid Facebook traffic. They design an ad, write a good headline and call to action, set a daily budget which you’re comfortable with and then drive that traffic into their selling system. The key is to always track, test and have more than just one ad at a time going. If you stay at this method and keep improving, you’ll begin to see some great results.

2. Banner Ads

Online marketer can pay to publish their banner ads to some well-known websites and blogs. Some of these sites have many hundreds of thousands of views a month or more, so you’ll be getting massive exposure to your banner.

Online marketer want their ad to be clean and stand out from all the rest in most occasions. Depending on the position of the ad, they can even make it look like it’s a part of the website which can yield great results. Banner Ads are a tried and true method for getting quality traffic into their funnels.

And what’s nice about them is online marketer can arrange special pricing for long term deals when they find a site that’s converting very well for them, and they can literally have dozens of ads up all working for them and bringing in steady leads.

3. Solo Ads

Basically solo ad is good method for online marketer who collect their list of email subscribers, and they agree to send a certain amount of clicks or traffic in most cases. According to the email list, online marketer sends an email out to promote product. It’s a powerful way to build their list and promote their business steadily and reliably. (Note: you can click the above <<Sola Ads>> diagram above to see an example of solo ads.)

4. Start A Cash-Sucking Blog

Online marketer use their own blog to attract reader. It is specially good for the blog which have high rank in the search engines for high traffic keywords targeted to our business. It may take a little time to do this, and it’s only scalable to a certain topic. If online marketer has got the time to set this up, it can yield some great results and it’s a good idea to have their own blog setup anyways for things like relationship building, etc.

5. Direct Mail

Direct Mail works especially well nowadays because many people can read these promotion mail physically. When a potential customer get’s a letter or postcard, rather than an email, it really stands out and makes an touchable impact. Sending direct mail to subscribers and leads, and then wait for response to get great results.

6. Traffic Agency

As online marketer pay their fee, traffic agency can help to generate traffic to their web site. Traffic agency can provide a quality and reliable traffic right for online marketer. It is the most easy method to generate traffic.

7. Borrowing Credibility

In the beginning when there is no one know the online marketer , they can think about borrowing credibility method to fast build-up their reputation, for example, post picture with famous person or expert together with them, then people may easily trust them and join their herd or group.

8. Search Engine Optimization

Search Engine Optimization (SEO) seems to be a good method because it is effective and free. It does not cost online marketer in term of money, but actually, it costs a lot in term of time, operation and expertise. Currently, Google regularly modifies their ranking logic because of fake ranking. A top Internet Marketer may lose their profit when Google decides to de-rank their website for no apparent reason. There is no guarantee to maintain the top ranking in Google forever. Hence, SEO is not a safe method, but it can be done by online marketer themselves free of charge, except spending time and effort.

How to Close a Sales

As you have an effective way to generate traffic to promote your product, you have to understand buyer behavior in order to close a deal. Buyer behavior is the ’emotional’ and ‘needs’ decisions involves in purchases in most cases. All big companies have designed their business to create a real ‘desire’ for consumers’ to buy their products. Next, sales approach should not be about “pressure selling” or “pushing” someone to get something that is not a fit for them. It’s about removing the tension and anxiety from the sales process, and opening the way for a low stress, highly effective and ethical close: For your reference, the following is a conversation example to deal with customer as below:

• Client say: I do not have money to buy.
• Seller: I understand, but, if you have money, will you buy it ?
• Client say: No
• Seller: What do you concern ?
• Client say: Hm…. Actually, I would buy if I have money, but not now.
• Seller: Think about how to get money. Join the online business program to learn how to earn money from internet….

Conclusion

Now, you should realize that driving traffic is an important step to promote your product, and ultimate to close a sales deal. However, don’t let the variety of above options to get quality traffic overwhelm you. The best step is to start with one traffic method and master that one first. Then you can scale that method out infinitely in order to generate more traffic and increase the amount of sales you’re bringing in. If you can master more types of traffic generation, your business will definitely grow very fast.