All posts by Goldman Au

Get Traffic, Tools Set, YouTube

Youtube Video Marketing

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Introduction of YouTube

YouTube is not only a site to host a video, but also can be treated as a community platform like Facebook & Twitter. YouTube is the second-LARGEST search engine in the world (Google is the 1st), and the third most-visited website (Google and Facebook is the 1st and 2nd). For instance, YouTube Mobile gets more than 100 million views per day! YouTube users spend a total of 2.9 BILLION hours per month; {326,294 years}! YouTube generates more than 92 billion page views! And YouTube has more than 500,000,000 visitors per month. YouTube is a proven marketing platform.

‘Internet Video Marketing’ is a new trend of advertisement media to promote product nowadays. Everyone can post video on YouTube FREE of charge to promote their product or idea, as well as company brand name. So, do not under-estimate or overlook the power of YouTube. You should try to take the advantage of YouTube Platform.

4 Essential Pillars for YouTube Marketing

There are “Four Essential Pillars” For YouTube Video Marketing Success:

Success Pillar #1: Good Content: Good content is valuable & share-able. View-worthy videos build relationships with your viewers, and help them solve their problems & reach their desired outcome in their business. Only good content can attract viewers.

Success Pillar #2: Optimization: This is the ability to discover and reach your target prospect using keywords, key terms, titles, tags, & descriptions. Getting massive traffic on YouTube and getting your videos ranked #1 is A SYSTEMATIC PROCESS, not luck or guesswork. Work hard to investigate how to make an attractive video is crucial.

Success Pillar #3: Traffic: Understand that views DO NOT equal money. A small amount of traffic to your website, blog, or lead capture page is tremendously more profitable than having a million views that you have not built a relationship with. So, your objective is to drive target traffic using your video.

Success Pillar #4: Engagement: Creating meaningful & transparent content framed around shared values, desired outcomes, and which servers, enlightens, or empowers your prospects to reach their ultimate business and income goals.

Procedure to Start YouTube Marketing

The first thing to do is to decide what topic of YouTube. Make A shoot list of 15-20 high traffic keyword using the YouTube key word research tool. Start by thinking about the problems your prospects are having with making money online & getting leads for their business, ect. then think about what  they  would type into the YouTube search box to find your video. Choosing relevant keywords can help you get your video content in front of interested prospects super fast.

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12-Steps For Uploading & Sharing YouTube Videos

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Video Optimization For Your ‘Max Exposure’

1. Video File Name 

Most video files default to a number or letter combination, such as vid123456.mov. For SEO purposes {getting found when people type in a keyword in Google}, it is important that the video file name be descriptive of what the video is about.  For example, the video file for a Top Tier Training video may be “intro-to-top tier-business.mov”.

2. Video Title

When deciding on the title for your YouTube video, focus on incorporating relevant keywords that are congruent with the content in the video.  {Note: Always keep the title below 70 characters or it will get cut off in search results}.  Always make sure your YouTube video titles are:

  • Under 70 characters
  • Descriptive
  • Incorporate target keywords

3. Video Description 

The description for your video will appear in search results to persuade users to view your video.  In YouTube search results, only the first 160 characters will appear with your video.

Within the first 160 characters of the video description, focus on incorporating keywords while maintaining a natural voice, and enticing users to choose your video to watch.

Your full video descriptions can be longer to provide more detail to viewers who select to watch the video, but don’t go overboard.  Rather, try to keep the entire description below 300 characters.

4. Video Tags & Categories

Video categories and tags are the secret sauces for video optimization and getting your videos found by the right prospects.  By selecting the most tags and categories, your video will show up alongside other relevant content, and more likely reach your target prospects.  You would not want your video on Top Tier Business Tips to show up with videos about dating advice.  To avoid that, it’s crucial you get the tags correct.

Categories: When adding your video to YouTube, make sure you select the most relevant category that your video can belong to.

Tags: It’s important that you leverage the tag section to not only add your target keywords, but also to add the keywords that did not naturally fit into the video description.  Try to add 5-7 relevant and quality tags to each video to increase your traffic.

Note: One of the most deadly mistakes you can make is to spam your tags with keywords that are not relevant to your video, or dozens of different keywords.  By doing that, your video will most likely be penalized by YouTube in search results, or even removed from the site.

5. Playlist Optimization 

Playlists are amazing for organizing your videos by topic.  By organizing videos by topic, you will more easily drive traffic between videos, because videos grouped into a playlist often appear alongside each other when watched.

One of the most important things you do when setting up your playlist is to make sure to pay close attention to the playlist title because it is a highly weighted factor for search results.

Playlist titles should be short, tight, descriptive, and keyword focused.  Don’t forget to write a description for you playlist to get your prospects curious.  Playlist descriptions are also a factor in BOOSTING search rankings, so it is vital to try to naturally incorporate keywords, and not stuff or spam the description.

Conclusion

As you can see, YouTube Video Marketing is extremely powerful, & if you follow the simple and easy steps above, then leveraging YouTube’s 4-Billion+ daily views to market your product will prove to be one of the best choices you could ever make to flip your business & income into high growth mode.

For example, below is the Video Marketing of a product:

Site Builder, Wordpress

FREE Site Builder from WealthyAffiliate and WordPress.org

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Introduction of Wealthy Affiliate Site Builder

wa_make_money_125X125Because I am a member of WealthAffiliate Community, I would like to introduce you a free WordPress web site which is provided by WealthAffiliate.com. You are welcome to create by your own FREE web site as below. Even-though you do not want to join this WealthAffiliate Community, you can also try their FREE domain web site service, called SiteRubix domain. It is a WordPress based platform which is the most popular and easy to use platform for online marketer. Most online business need to have their web site, and you need it, too. It is 100% FREE.

I started to use their Free web site hosting service to replace some of my paid hosting service in Hostgator.com. Although WA did not provide online chat service, their email support response is still good. I had experience to ask a problem of my wordpress hosting, and they could response me fast and help me to solve it. I liked Wealthy Affiliate’s Free web site hosting service. However, if you request more features other than wordpress (such as cPanel control, Lunix shell script program, etc), you have better use the pay hosting service from namecheap or hostgator.

You can try by fill-in below text box input as below for Wealthy Affiliate Free hosting service. If you have any queue on creating WordPress web site, you are welcome to leave me message via my <<contact us>> page.

Introduction of Free WordPress.com Site Builder

wordpress

The second popular FREE web site provider is WordPress.org which you can register their FREE web site builder service via link as http://www.wordpress.com. It is a WordPress platform. You can refer to the below diagrams for registration detail:

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Recommendation of Wealthy Affiliate Community Registration 

If you are happy the FREE domain service from Wealthy Affiliate, you are welcome to join their Community via the link to register <<HERE>>. I am waiting for you.

Domain Name, Tools Set

Domain Name and Hosting Plan Selection

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Namecheap

Introduction

hosting-imagesIf you are going to build a web site, you firstly need to apply a domain name and hosting plan which allow people to browse your web site in internet through your domain name. It is important to get a meaning domain name which can reflect the purpose of your web site or represent your band name, then, it is easier for people to remember your web site.

Namecheap.com VS Hostgator.com

I used to maintain my domain in hostgator.com before, and I was happy with it. However, recently, the service quality of hostgator.com was spiralling downwards. Especially, in year 2014, it has a bad record which year 2014 was a tumultuous year for HostGator users. The network experience some more very serious DDOS attacks by various groups costing their clients MILLIONS of dollars in business. Some of these outages were hours, some were even over a day in length. When many of their dedicated hosting clients (paying upwards of $400 per month to host their WordPress websites) said they had enough and were jumping ship, Hostgator had nothing to offer in response other than “attacks happen”.

Here is just one of their Facebook announcements about their service levels not being up to par (and this one post had over 150 comments of people livid about the service they were receiving from Hostgator).
Hostgator Significant Delays

People were jumping ship left and right, I was one of them (with the few remaining sites I had on their service)…and they continue to jump ship.   And those that didn’t, were really struggling and totally shocked with the level of support they were receiving.  Here is just one of the examples:

Hostgator Losing People Money

Someone with a webstore that was completely down and Hostgator was totally unable to offer them any level of educated or helpful assistance.

The first issue here is their service going down.  The second issue, is once the service isn’t working and I am losing money as a customer is NOT being able to get a proper level of help to put my mind at ease.  #fail.

Introduction of Namecheap.com

Recently, I found another domain and hosting provider called namecheap.com, which provides much better service quality and feature than hostgator.com and also the cost of namecheap.com is cheaper than hostgator.com. You can see from the banner ad below that its domain cost is just $3.98 per year, and its VPN hosting cost is just $16.95/mon.

The comparison of basic hosting plan for a single domain is as below, which namecheap.com is still the lowest cost provider.

  • NameCheap $3.48 per month
  • HostGator $3.96 per month
  • BlueHost $4.95 per month
  • GoDaddy $7.99/month

My Happy Experience on Namecheap.com Service Support

I registered a wrong domain name in Namecheap.com before. According to the Clause 10 of the Registration Agreement in Namecheap, all domain name registrations are final and non-refundable. However, the Namecheap support guy still provided me an exception to cancel my registration of wrong domain and issued me a refund, which they could ignore my request but they did not. Hence, I was highly appreciate their service.

Recommendation of Namecheap.com Service

I highly recommend Namecheap.com Service. If you want to try namecheap.com service, you can click its link <<HERE>>.

Namecheap

MindSet

Prepare Your MindSet to Become Wealth

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Introduction

‘MONEY’ is the most common wishes of ‘Wealth’, so, in this web site, I would like to focus to discuss about Wealth on ‘MONEY’. There are several ways to earn money to become Wealth, for example,. stock, precious metals, exchange market, real estate, gambling, etc; however, the most common and proper way is to do business to make money, and nowadays, online business provides a new path to become wealth. If you want to earn big money to become wealth, you have better understand the characteristic between success and poor person, so, let’s discuss it firstly.

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Characteristic of Wealth Person – Success VS Poor Person

Do you aware that our grade “A” school colleague may not be the one who earns the most among our old colleagues ? However, some bad school-result colleagues can be a success business person who earns a lot. The fact is that grade “A” student is just successful really only for just making the least amount of mistakes in school exam system. In the real business world, most success person is the one to take action, and not afraid of making mistakes and willing to take risk. The critical factor is that success person can learn from mistake and correct, in order to finally win in the game of life. For instance, when Thomas Edison was criticized for making 1,014 mistakes before creating the electric light bulb; he said “ I did not fail 1,014 times. I successfully found out what did not work 1,014 times.”

If you want to be a success person, you have better read the following comparison table for the different of behaviors, character, and belief between Success and Poor person. Then, you will know how to change yourself to become a success person. If you dream big and take action, you will have a chance to get that big result. If you do not take any action to try, you never get anything (even a penny). Don’t be afraid to try and take action is the most important to success.

Success Person Poor Person
Positive mindset and willing to promote something Negative mindset and not willing to sell anything
Excellent Receivers Poor Receivers
Get Paid based on results, Get Paid based on time and effort
Think how to solve big problem Think how to solve small problem
Task work hard for them They work hard for task
Act in spite of FEAR FEAR stop them
They constantly learning They think they already know enough

How to Become Wealthy Success Person

If you want to become a success person, there are several factors you can study. Hope you can try and become success.

1. Important factor to become success – Know Yourself

yourself-imagesIf you are doing something you interested in and your passion are, you are easy to succeed. First thing first, you have to get to know yourself. Even-though middle age person have lived for many years life, they may still does not know what their real passion is and what they really like to do. Hence, firstly, you should really understand yourself, which you can learn by observe your habits, character, references, strong, weakness, etc. Everyone know that selling high value product can get higher profit  while may spend longer time; however, you should realize whether or not you have capability to sell high value product, and whether you like high value product or low value product. Recover yourself in honest way, then select to do something you like.

2. Important factor to become success – Get your most important task

As you know what to do, the next thing is action. Work Plan is crucial. The first thing which you plan to finish in a day should be the most important task or the high priority task. No matter how busy your day is, you have to finish something crucial first. Do not out focus on non-important things. If you are always busy for doing tedious and trivial things, you are wasting your valuable time. Remind that 80% of result comes from 20% of work done.

3. Important factor to become success – Set a specific time to do your work

Nowadays, people always keeps an eye on their mobile phone, whatsapp, twitter, facebook, etc. As they receive any instant message, they are eager to reply immediately and then wait for reply. In fact, it will degrade your productivity because you cannot focus on your work. You are distracted by these messages although some may be important; however, most of messages were tiny stuff. Hence, I advised you fix your time to check and reply whatsapp, twitter, facebook, email, etc, for example, check it hourly but not every second. So, you will save a lot of time and get work done more effectively.

4. Important factor to become success – Set a Goal, work toward it, do not distract

Plan to achieve something without setting a concrete goals or a clear path is just a fancy dream. Most people know that setting a goal and then focus to work on it, which is an effective way of success. However, “working toward goal” involves more than just setting goals and then hoping for success. There are too much stuff and shiny objects which you will get distracted. Somehow you will forget what you are working towards, and you will start to work on unimportant things. It happens a lot. Secondly, after you set a goal, you should set a working path, which you figure out how you plan to get started and moved on. Chunk the plan down in small manageable and doable tasks, and you’ll thrive. You should also remember to set some firm deadlines and expectations in place. Sometimes, you should fine tune your action plan after review the progress. If you find off-trace or the goal is unrealistic, you should revise your goal or plan then. To summarize, I advise you the following three specific behaviors which have been proven to drive toward your goal effective:

  • Setting specific dates for each goal
  • Chunking down goals into a series of smaller steps and setting a specific deadline for each step
  • Reviewing your written goals regularly, and measuring your progress.

As a reference information on this point, you can refer to one of the Seven Habits from Stephen Covey as ‘Begin with the end in mind’, which you decide what you are aiming for, and decide what annual revenues you want to generate, and progressively build your business to achieve that. You will easier to success.

5. Important factor to become success – Set a reward system for achieve a tasks

Every time you achieve a particularly difficult task or even tedious task, give yourself a reward which can be as small as a snack or a cup of tea. It will give you a chance to enjoy your success, and then recharge yourself in order to prepare for the next success.

Take Action to Become Wealth – Be Employee VS Start Business

If you are an employee who has a stable job, you may feel good to have a stable income. When you try to do something out of your comfort zone, your brain will come up all kinds of resistance. However, nowadays, there is no guarantee of a stable job, because you may have risk of fire-off as conflict with business or lay-off as business drop. So, you have better think about your backup second income in order to maintain your living. In case of no job, some unemployee may plan to be a self-employed. If they have professional or good in a particular field, it is easier for them to earn money by using their professional skill, otherwise it is very pity to apply unemployee fund from government.

onlinebusiness-aI think you will realize that most rich people usually are employer who run their own business to earn money. Running a business can provide a good chance to get rich, but it also has risk of failure. Nowadays, online business model provides e a very safe way to run a business because it would not need to invest a lot money on trading, manufacture and store products. Even-though you have a regular job, you can operate online business during your off-office hour. You can also treat online business as a second income opportunity which you can run it anytime and anywhere. For example, facebook founder, Mark Zuckerberg, started his facebook business during he was studying in school. Online marketing business is definitely an effective way to get RICH from internet nowadays. I wish all of my dear reader can be as success as Mark Zuckerberg.

Conclusion

Everyone wants to become ‘Wealth’ and ‘Success’, but ‘Wealth’ has difference meaning for different people, someone trace for money, someone trace for authority, someone trace for health, someone trace for family and couple, even someone trace for spiritual, etc. The most common objective is “MONEY”. However, I want to remind my dear reader that your ultimate objective should not limit to only MONEY. It will be a non-recoverable regret that you loss everything except obtain ‘MONEY’. Hence, you have better balance your life to spend time on 2 or 3 aspects besides ‘MONEY’. It is my friendly whole-heart remind to my dear reader.

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Reference Information:

1. An excellent reference Book for business man: Seven Habits by Stephen Covery.

2. A famous reference book for secret to success : “SECRET” by Rhonda Byrne – Your thoughts control your reality. If you’d like to purchase your own copy or review its related product click <<here>> to visit The Secret Store.

Product Promotion, Ways of iEarning

How to Promote Your Product Online via Traffic

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Introduction

Advertisement is an effective way to promote your products to public. In internet world, advertisement is also applicable for product promotion. ‘Traffic’ is one of the important factor for advertisement online because traffic means to get more people to browse your web site and view your products. Nowadays, business owner is willing to invest big money on advertisement to get effective traffic in order to win sales as soon as possible. So, it is important for online marketer to study the power of Traffic.

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Description of Traffic

TCE-cycleThe besides diagram is a tactical triangle for ‘Traffic’, which was created by Perry Marshall and Jack Born. It says that in order to sell something online, you have to firstly get “T” (stand for ‘traffic’), and then you have to get “C” (stand for ‘convert’), which turns traffic into actual sales, i.e. the potential customer pull out their credit card and spend money to buy. “E” stands for ‘Economics’ which means that you have to make a profit on what you sell. Profit is the sales price minus the costs to generate your sales. As you make a profit, you can re-invest into getting more traffic, converting the traffic and thus improving your economics as well as business profit.

Advantage to Target on Competitive Market

Someone says it is difficult to get profit from competitive market, but I think it is wrong. Competitive market means many people wants it, actually, it is a big market. Instead of looking for tiny uncompetitive market that no one care about, you should look for a way to break into competitive market, which you can either leveraging the bigger players, or by niching down the market. For example, to niche down of weight loss topic, you can consider weight loss for brides, kettlebell workouts for women, or lose weight fast after pregnancy. The more targeted your market is, the more passionate that market is. Hence, it is more effective to drive traffic to the competitive niche market.

Paid Traffic VS Free Traffic 

Advertisement to generate traffic normally costs money, especially advertisement on some well-known web site is extremely expensive. However, there is a lot of hype online about getting free traffic. Actually, everything has a cost, and there is no free lunch. Even-though you do not spend money on advertisement to get traffic and use your own method to promote (such as promote in your own facebook or blog, etc), you need to put time and effort to generate traffic. ‘Time and effort’ can also be treated as a kind of cost, but not in term of ‘money’. So, don’t believe free traffic. Free is not leveraged, and free traffic seldom be an effective and fast way to promote, except you have already had your own free and famous platform which I thought you spent a lot of time and effort to make it popular before-hand.

Conclusion

Paid traffic is a must for real business running. Your expectation is not “how to get the cheapest traffic”, but you should target to find out “your affordable traffic to acquire your customer” as soon as possible and effectively.

Product Promotion, Ways of iEarning

HOW TO SELL YOUR PRODUCT ONLINE via Sales Funnel

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Introduction – What is Sales Funnel

Besides ‘Traffic’, another important topic for selling online is called ‘Sales Funnel’. Sales funnel refers to the buying process that online marketer seeks for customer to purchase their products. A sales funnels divided into several steps:

  1. Awareness Phase– in which prospects become aware of the existence of a solution.
  2. Interest Phase– in which prospects demonstrate interest in a product by conducting product research.
  3. Evaluation Phase– in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision.
  4. Decision Phase– In which a final decision is reached and negotiation begins.
  5. Purchase Phase– in which goods or services are purchased.
  6. Repurchase Phase– in which a customer repurchases a product or service.

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‘Sales Funnel’ normally works together with ‘Traffic’, for instance, online marketer is working on generating traffic to attract customer to their sales funnel. Creating your success sales funnel is very important steps to effectively sell products online.

How to Start Sales Funnel

Sales funnel can be started as driving traffic to a squeeze page which collects the names and email addresses of person who opts-in into your list. Then, you send a series of email to pre-sell traffic and make them receptive to your products next, you can create a series of webinars and trainings to promote your products. Your ultimate target is to convert those leads to buyers.

For example, you can take a reference to one of my squeeze pages as link <<HERE>>.

How to Generate Traffic 

I summarize eight common methods to generate internet traffic as below.

  1. Facebook Traffic

facebook-trafficFacebook is the most popular social network platform nowadays. Many online marketer is generating sales from using paid Facebook traffic. They design an ad, write a good headline and call to action, set a daily budget which you’re comfortable with and then drive that traffic into their selling system. The key is to always track, test and have more than just one ad at a time going. If you stay at this method and keep improving, you’ll begin to see some great results.

  1. Banner Ads

Online marketer can pay to publish their banner ads to some well-known websites and blogs. Some of these sites have many hundreds of thousands of views a month or more, so you’ll be getting massive exposure to your banner.

Online marketer want their ad to be clean and stand out from all the rest in most occasions. Depending on the position of the ad, they can even make it look like it’s a part of the website which can yield great results. Banner Ads are a tried and true method for getting quality traffic into their funnels.

And what’s nice about them is online marketer can arrange special pricing for long term deals when they find a site that’s converting very well for them, and they can literally have dozens of ads up all working for them and bringing in steady leads.

  1. Solo Ads

soloads-imagesBasically solo ad is good method for online marketer who collect their list of email subscribers, and they agree to send a certain amount of clicks or traffic in most cases. According to the email list, online marketer sends an email out to promote product. It’s a powerful way to build their list and promote their business steadily and reliably. (Note: you can click the above <<Sola Ads>> diagram above to see an example of solo ads.)

  1. Start A Cash-Sucking Blog

Online marketer use their own blog to attract reader. It is specially good for the blog which have high rank in the search engines for high traffic keywords targeted to our business. It may take a little time to do this, and it’s only scalable to a certain topic. If online marketer has got the time to set this up, it can yield some great results and it’s a good idea to have their own blog setup anyways for things like relationship building, etc.

  1. Direct Mail

Direct Mail works especially well nowadays because many people can read these promotion mail physically. When a potential customer get’s a letter or postcard, rather than an email, it really stands out and makes an touchable impact. Sending direct mail to subscribers and leads, and then wait for response to get great results.

  1. Traffic Agency

traffic-source2As online marketer pay their fee, traffic agency can help to generate traffic to their web site. Traffic agency can provide a quality and reliable traffic right for online marketer. It is the most easy method to generate traffic.

  1. Borrowing Credibility

In the beginning when there is no one know the online marketer , they can think about borrowing credibility method to fast build-up their reputation, for example, post picture with famous person or expert together with them, then people may easily trust them and join their herd or group.

  1. Search Engine Optimization

seo-images1Search Engine Optimization (SEO) seems to be a good method because it is effective and free. It does not cost online marketer in term of money, but actually, it costs a lot in term of time, operation and expertise. Currently, Google regularly modifies their ranking logic because of fake ranking. A top Internet Marketer may lose their profit when Google decides to de-rank their website for no apparent reason. There is no guarantee to maintain the top ranking in Google forever. Hence, SEO is not a safe method, but it can be done by online marketer themselves free of charge, except spending time and effort.

How to Close a Sales

As you have an effective way to generate traffic to promote your product, you have to understand buyer behavior in order to close a deal. Buyer behavior is the ’emotional’ and ‘needs’ decisions involves in purchases in most cases. All big companies have designed their business to create a real ‘desire’ for consumers’ to buy their products. Next, sales approach should not be about “pressure selling” or “pushing” someone to get something that is not a fit for them. It’s about removing the tension and anxiety from the sales process, and opening the way for a low stress, highly effective and ethical close: For your reference, the following is a conversation example to deal with customer as below:

  • Client say: I do not have money to buy.
  • Seller: I understand, but, if you have money, will you buy it ?
  • Client say: No
  • Seller: What do you concern ?
  • Client say: Hm…. Actually, I would buy if I have money, but not now.
  • Seller: Think about how to get money. Join the online business program to learn how to earn money from internet….

Conclusion

Now, you should realize that driving traffic is an important step to promote your product, and ultimate to close a sales deal. However, don’t let the variety of above options to get quality traffic overwhelm you. The best step is to start with one traffic method and master that one first. Then you can scale that method out infinitely in order to generate more traffic and increase the amount of sales you’re bringing in. If you can master more types of traffic generation, your business will definitely grow very fast.

Fund Raising, Ways of iEarning

How to Get Fund for Starting Business?

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Introduction

FundraisingMoney is an absolutely necessary resource for starting a business. For example, if you purchase a domain name or web site, you need money. If you want to promote your web site via paid traffic, you need money. Spending money can help to develop your business faster. Although I am not an official finance planner, I find some fund raising methods as below for your reference:

1. Fund from Your asset

The best way is to use your own money such as saving account, money market account, etc. If you own your home, then you can consider a home equity loan or a home equity line of credit, which has lower interest rate than any other kind of bank loan.

Most of us have stuff sitting in our garage, or spare room, that we are not even using. And we wouldn’t notice if it was gone. The old saying about certain things being one person’s trash, but another person’s treasure, is very true.

Online selling platforms such as eBay are ideal to sell your stuff on. You could also have a garage sale, or rent some space at your local market. You would be surprised how a few things can add up quickly to a decent amount.

benzYou may also have a second car that you are not using, which could be turned into cash.Or, you could be a business owner with inventory or office equipment that could be sold. The point is to brainstorm what stuff you could sell and live without.

2. Getting A Second Job or freelance

Getting a second job or freelance is not ideal, and will eat up a bit of your time – but it can be very useful to quickly save up enough to start your business. It goes without saying that you should be targeting a job that pays well, and doesn’t rob you of most of your energy.

3. Borrowing from friends or family

You may have friends or family you’re close to, who would be prepared to lend you money to start your business. Doing this should result in either a low interest rate, or possibly, no interest at all – which is a huge advantage.

4.  Partner Buy-In

One alternative to borrowing from friends or family is a partner buy-in. But without a doubt there are plenty of risks and drawbacks associated with it. For example: they will share your profits, they may have conflict with you on business decision. In worst case, it is possible to lead to broken friendships or strained family relationships. Personally, I do not want to partner with close friend or family.

5.  Sponsors/Advertisers

If you currently have an established business of any sort, you could benefit significantly with funding from sponsors and advertisers. This is quite achievable if there are companies out there, who see value in having their business associated with your brand. For example, a blogger could offer banner advertising on their website. It goes without saying that the more people that are going to potentially see these advertisements, the more you can earn for it.

6.  Credit Cards

Credit cards are one of the easier ways to get funding (providing you have decent credit history). However, be careful the high interest rate. So, Credit cards can be a fantastic source, but the key is you have to pay it back fast, otherwise, you are in risk of paying high interest.

7.  Bank Loan

With a bank loan things are much less complicated than a line of credit. If you have a good relationship with your local bank, or have good credit, a small business loan from bank may be available for you. You may be able to borrow an agreed amount, for either a fixed or variable interest rate, for an agreed term. Similar to a line of credit, you will be offered a better interest rate if you have a decent credit history, but a weaker credit history could result in a higher interest rate.

8.  Social Lending

The boom of the internet has added a new method into the world of financing. On social lending websites, one individual can apply for a loan from other individuals. The two parties set their terms and the Website acts as an intermediary. Two popular sites that do this is Prosper.com and LendingClub.com.

Product Selection, Ways of iEarning

Product Selection to Sales

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Introduction

Everyone want to select a winning product to sell, which can attract many customers easily and have high profit. However, you should understand that everyone has its own talent and passion. You have better trade somethings you like, otherwise you just trace about making money, then, your life will be very bore. Go back to the topic, which kind of product can we consider to select ? Let’s compare the physical product and digital product firstly.

digital-productVSphysical-product1

Selecting Physical Product VS Digital Product to Sales

I categories several kinds of products for selling in online market business as below:

  1. Digital Products (e.g. Kindle books, Software, Apps, online Games…) Most cases of digital products is a kind of informational based product which typically not available as a physical product. Another example of digital product is learning courses, “how to” products instantly downloadable, like how to play golf, learn Spanish, how to make money in stock, weight loss programs, etc. KMMastery-digital-product
  2. Physical Products (e.g. Computers, Phones, Homes, Cars etc.)physical-product

3.  Services and Support (provide services and support in particular field which you have that skill)

4.  Opportunity Based Products (through the product to achieve some result, promise, or desire that is fulfilled, such as consultancy, stock, bond. Some physical or “retail” products also come with an opportunity to earn an income with them. Often times these are referred to in the industry as Hybrid Products. This may be in the form of a distributorship, a partner program, or from having the opportunity to become an affiliate.

For internet online market, I think selling digital based products would have most advantage among others because of easy delivery via internet. There is no need for shipping or expensive costs for having something physical produced. You do not need to maintain a huge inventory as well as physical logistics work. Moreover, selling digital product probably has higher profit margin than selling physical product because you do not need to consider about product manufacturing cost. Hence, you will realize what kind of product selling is better to select, which should be “Digital Product”.

Selecting High Value VS Low Value Product to Sales

benzTo compare between selling high and low value product, you would take much longer time to close a deal of high value product, and would be a lot harder and difficulty to sell. Everyone know that selling a Benz car is a good business which you can earn a big commission, but only a few people have capability to sell it. For beginner, I advise you have better start with low value product, and then investigate and find a chance to upgrade to sell high value product. Although earning commission from low value product is low, you can still develop your business horizontally, for example set a plan to sell a series of relative products, then, you can still earn more.

Conclusion

Although it seems that selling high value digital product is a very profit business. However, you should firstly understand yourself, your passion, interest, ability, strong and weak before making decision on your business product type. I also suggest you to refer to the MindSet session in the website which may be able to stimulate your idea.

Bonus: Affiliate Program Suggestion – Clickbank and Amazon

Two best and popular web sites for affiliate marketing are Clickbank and Amazon. If you are online marketer to start to sell affiliate product, you have to consider these two web sites. In fact, many success stories can be found from these two web sites. No scam, and absolutely trustable. Hope you can upgrade yourself from an internet marketer to internet entrepreneur. Good Luck.

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Affiliate Business Model, Ways of iEarning

Traditional Business VS Online Business Model

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Introduction

traditional-store

Running a traditional business is like a brick and mortar business, which usually carries with problem of overhead cost and logistics.On the other hands, running online business is more or less similar to running traditional business that still needs to handle all kinds of those customer support and fulfillment. However, the main difference is that online business does not need to open a physical department store to attract customer, so, it saves a lot of money for rental and decoration of store.

Comparison between traditional business and online business

To compare the operation steps between traditional business and online business is as below:

Steps traditional business Online business
1 (same) Seek for winning products to sales Seek for winning products to sales
2 (same) Setup a merchant account to authorize for trading the products Setup a merchant account to authorize for trading the products or join affiliate program
3  (diff) Setup a department store to attract customer Setup a web site or online platform to attract customer
4  (diff) Setup Marketing Campaign and Advertisement to promote products Setup Sales Funnel, Marketing Campaign and Advertisement to promote products
5  (diff) Employ salesman/saleslady to handle customer request

5.1 Employ salesman/saleslady to handle customer request for merchant

5.2 if you join affiliate, some affiliate company will handle customer request
6  (diff) Handle logistics to purchase, store, sell and delivery products

6.1 Handle logistics to purchase, store, sell and delivery products

6.2 if you join affiliate, affiliate company will handle logistics
7  (diff) Handle after-sales Support or customer complain

7.1 Handle after-sales Support or customer complain

7.2 if you join affiliate, affiliate company will handle after-sales support

According to operation steps comparison table, step # 3 is the main difference. For steps #5 to 7, you can get some benefit by using affiliate service which I will describe in another article “What is the best Business Model for internet marketing – your own business VS Affiliate ?” as link <<HERE>>.

Prerequisites for Running Online Business

onlinebusiness

Running online business needs other kind of skill-set which is difference from traditional business. You needs to spend a lot of time and effort on online business to build a website, write copy, create a “how to” eBooks etc. If you do not good to work on multi-media, such as writing articles, graphics, taking photo, produce video, etc, you may find it is very difficult to attract customer. For example, you need to create an attractive articles or photo to promote your product in web. However, if you like it but just do not know now, it does not matter because you can easily learn from classroom lesson or online lesson. Hence, online business has its pro and conv, you can think whether or not you are suitable for online business.

Bonus

One of the proven New Business Model for online marketer is this Internet Market Revolution’, click link <<HERE>> to find detail.

Affiliate Business Model, Ways of iEarning

What is the best Business Model for internet marketing – your own business VS Affiliate ?

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Introduction

seller-imagesIn traditional, most people realize that ‘doing business’ means Merchants/Resellers. If you want to evaluate whether or not justify to invest on a business, you can use “Return of Investment Method (ROI)” to analysis, which means you calculate the difference between the potential profit and cost of investment. If the difference is favor, you can justify to invest on the business.

Difficulty for Starting your Own Business

Nowadays, most Merchants go into what’s called drop shipping, where you get your products from a particular supplier and get them shipped out to the consumers, so the Merchant in this case never actually receives the product. Other merchants use their homes as a warehouse, but usually this is not a good idea if you don’t want your house to get crowded with things. These are most common problem for starting business, especially for home business. Moreover, for most business beginners, it’s extremely risky to try and start your own business from scratch because statics shows that less than 20% of new businesses starter can succeed.

Benefit of Affiliate Program

Because of the difficulty of starting your own business, I will propose that joining affiliate is much better than do your business. With affiliate, you can get a guaranteed product or system that is proven to work.

affiliate-flowYou can get the leverage of using their affiliate brand, and to leverage off their advertising campaigns, their proven products and sell funnels. Affiliate can reduce the risk of failure. On the other hand, its drawback is that the initial cost of affiliate may be higher than that starting your own business.

Benefit for Business Beginner

If you have no business experience, I strongly advise you to start on some kind of affiliate business; then you can start earning with minimal effort. In additional, most affiliate company will provide you training, teach you how to sell and how to attract and handle your customer. It can absolutely be a good business model for internet market beginner. Consider being an Affiliate first, then after you build your foundation and customer base, and understand customer’s buying behavior, you can plan to start your own business on it. It is more safe, don’t it ?

Bonus

One of the proven affiliate program is MTTB which sell a series of products for online marketer. It is excellent for you to learn and start you affiliate business. You can check their detail <<HERE>>.