Introduction
In this web site, I talked about the setup of paid traffic through facebook ads (as link HERE) before. On the other hands, we can also get traffic FREE OF CHARGE through Search Engine Optimization (SEO) technique which can optimize your web site to improve its visibility to web search engines. Currently, there are 3 big search engines in internet world, i.e. Google, Bing and Yahoo. Although the big brother is Google which owns over 2/3 of all search traffic and over 95% of mobile searches, we still worth to consider the other two search engines while working on it.
Objective of SEO
The main objective of working for SEO is to get a higher rank in the web search engines. If your web site can appear in the first page of search result, it absolutely has a better exposure to audience and can attract more traffic and attention, as a result to have a better promotion and sales power. Do you realize the following formula ? SEO is a very important aspect of any website’s success.
Website Rankings + Targeted Traffic = Revenue
If you are running a wordpress web site, you have to install SEO plugin which can do a lot of the “dirty work” for you and will take care the optimization of all your website pages, posts, meta tags, and other aspects that search engines look for when ranking your site. There are two popular WordPress SEO plugin, named ‘All in One SEO’ and ‘WordPress SEO by Yoast’. ‘All in One’ is ideal for beginners as it works out of the box with a few extra easy details added by the user. Yoast’s plugin is by far a lot more customisable but as a result it seems a lot more complicated. I think Yoast SEO is for intermediate to advanced users.
Setup of Yoast SEO in WordPress Website
I like to use Yoast SEO plugin for my WordPress website. Its installation is simple.
- The first step is to search and download its coding from add WordPress plugins, then confirm to install.
- Activate the WordPress SEO plugin through the ‘Plugins’ menu in WordPress
- Configure the plugin by going to the SEO menu that appears in your admin menu as below screen dump:
The most important operation for using Yoast SEO is to fill-in those SEO required information for pages, posts, tags, category, which you should take time to do it during document creation, but it is crucial. Do not skip it.
Note: Yoast will rewrite all your titles, so they might change after switching.
Introduction of Google Analytics for SEO
Using SEO plugin can make our web site more friendly for search engines, and they can index and rank our web site better. However, if you want to know whether your SEO setup is functional okay to improve your web site rank as well as traffic. You have to use some kind of traffic analytics tools. There is a FREE tool from Google called Google Analytics which has good enough for general usage. Google Analytics can provide you information of your web site about how much traffic it is getting in and where it is coming from.
The setup of Google Analytics is simple. Its setup process is as below:
- Creating a Google Analytics Account
- Getting Your Analytics Tracking Code
- Adding it to the All in One SEO Tool
- Checking to Make Sure it Works
The setup process is very simple and when you are done, you are going to have full tracking set-up on your website and will be able to determine everything you need to know about your website visitors and also visitors’ behaviour on your website.
Here is my Analytics report of my web site for your reference:
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