How well you know your niche. Your answer should be YES to examine the following questions:

(1) Do you read regularly about your niche?
(2) Can you effectively communicate with others in your niche?
(3) Do you comprehend customers issues?
(4) Can you come up with your own “pros and cons” for each customer situation (product, service, etc)?
(5) Do you understand the core problems within your niche?

When you see an ad in the newspaper, on the radio, on TV, or in a magazine, you should see this as an opportunity to take full advantage of these customers online.

Let’s take a minute and look at the last purchase that you made online…

• Where did you start and where did you end up?
• Did you purchase the same day that you started looking, and why or why not?
• Were you exposed to positive or negative advertising about a product?
• Did you see the product/service in a magazine or on TV before you saw it online?
• Was the price an issue for you, why or why not?
• What was the last phase in the analysis process before you actually purchased the product?
• Did you go on Facebook or Twitter for some purchasing guidance?